Chrome Heart's Art Basel Exhibition Features a Candy Shop
Ellen Smith — December 6, 2017 — Art & Design
While most special exhibitions ask guests to exit through the gift shop, Chrome Heart's Art Basel Miami pop-up is integrating its gift shop into the exhibit, in the form of a unique candy retailer that's offering consumers branded goodies and confections.
The co-curated exhibition was designed in collaboration with Theo Niarchos of 6817 Gallery, and will re-imagine the space to evoke a sense of optimistic and youthful wonder. To achieve this, the brand will be incorporating a fully functioning candy shop into its exhibition, complete with lollipops, gum ball machines and an assortment of branded and nostalgic treats.
The candy shop will accompany the exciting exhibition, which includes the works of Harmony Korine, Andy Warhol and more.
The co-curated exhibition was designed in collaboration with Theo Niarchos of 6817 Gallery, and will re-imagine the space to evoke a sense of optimistic and youthful wonder. To achieve this, the brand will be incorporating a fully functioning candy shop into its exhibition, complete with lollipops, gum ball machines and an assortment of branded and nostalgic treats.
The candy shop will accompany the exciting exhibition, which includes the works of Harmony Korine, Andy Warhol and more.
Trend Themes
1. Integrated Retail Experiences - The integration of a fully functioning candy shop into a pop-up exhibition demonstrates the trend of creating immersive and interactive shopping experiences.
2. Branded Confections - The offer of branded candies and treats at the exhibition highlights the trend of companies leveraging food and confections as a way to promote and reinforce their brand.
3. Collaborative Exhibition Design - The collaboration between Chrome Heart's and 6817 Gallery to design the candy shop art exhibition showcases the trend of creating unique and collaborative art experiences.
Industry Implications
1. Retail - Retailers can explore opportunities to integrate retail spaces with immersive and interactive experiences to enhance customer engagement.
2. Food and Beverage - Food and confectionery brands can leverage the trend of using branded treats to reinforce their brand identity and drive consumer loyalty and awareness.
3. Art and Entertainment - Art galleries and entertainment venues can explore partnerships and collaborations to create unique and interactive exhibition designs that attract visitors and create memorable experiences.
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