Christian Gideon Depicts Daily Living in an IKEA Store
Marissa Brassfield — April 24, 2011 — Pop Culture
References: christiangideonphotography & designtaxi
Trips to IKEA aren't exactly known for their brevity and fun, but photographer Christian Gideon made the best of such a trip recently by imagining what life would be like if he and his friends lived in an IKEA store.
Christian Gideon and his friends photographed a series of silly scenes in the various IKEA showrooms. The images depict every aspect of the day, from the morning shower to dinnertime toasts, doing laundry, watching a game on TV and reading a book by the hearth. Each image is cheekier than the last, and the series as a whole does a convincing job of portraying everyday life at an IKEA store.
While I wouldn't want to live at an IKEA store in real life, this Christian Gideon series portrays such a scenario in a whimsical, fun way.
Christian Gideon and his friends photographed a series of silly scenes in the various IKEA showrooms. The images depict every aspect of the day, from the morning shower to dinnertime toasts, doing laundry, watching a game on TV and reading a book by the hearth. Each image is cheekier than the last, and the series as a whole does a convincing job of portraying everyday life at an IKEA store.
While I wouldn't want to live at an IKEA store in real life, this Christian Gideon series portrays such a scenario in a whimsical, fun way.
Trend Themes
1. Influencer Marketing - IKEA can collaborate with digital influencers who can showcase innovative ways to use IKEA products in day-to-day life.
2. Experiential Marketing - IKEA can create interactive store experiences that reinforce the idea of creating a home that fits individual lifestyles.
3. Brand Awareness - IKEA can leverage this photo series to create brand awareness and engagement through their social media channels.
Industry Implications
1. Furniture Retail - Innovative furniture retail brands can create interactive showroom experiences to attract customers.
2. Photography - Photographers can explore new opportunities to create fun and whimsical themed photo series.
3. Home Decor - Home decor brands can leverage influencer marketing campaigns to showcase their products in everyday situations.
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