New York Restaurants are Revamping Government Mandated Choking Posters
Mesel Isaac — August 25, 2014 — Social Good
References: online.wsj & juxtapoz
Fed up with having to display drab and boring government choking posters from the Department of Health, many New York restaurants are commissioning artists to create choking posters that match the look and feel of their restaurants.
Some choking posters tell a story, others are simply nice works of art, and some are downright bizarre, like the poster for Big Gay Ice Cream Shop that features Golden Girls star Bea Arthur giving the Heimlich maneuver to a unicorn.
Though New York codes state that Heimlich posters must be "drafted by the city," the posters do faithfully recreate all the information contained in the original government posters. It can even be argued that these colorful and sometimes humorous posters will have more of an impact, and are therefore more likely to be remembered.
Some choking posters tell a story, others are simply nice works of art, and some are downright bizarre, like the poster for Big Gay Ice Cream Shop that features Golden Girls star Bea Arthur giving the Heimlich maneuver to a unicorn.
Though New York codes state that Heimlich posters must be "drafted by the city," the posters do faithfully recreate all the information contained in the original government posters. It can even be argued that these colorful and sometimes humorous posters will have more of an impact, and are therefore more likely to be remembered.
Trend Themes
1. Artistic Choking Posters - Restaurants are commissioning artists to create choking posters that match the look and feel of their establishments.
2. Humorous Heimlich Posters - Some choking posters are incorporating humor to create more memorable messages.
3. Customized Health Posters - Businesses are personalizing health posters to better fit their brand image.
Industry Implications
1. Hospitality - Hotels, restaurants, and food service providers can commission artists to create unique choking posters that will create a memorable customer experience.
2. Art - Artists and graphic designers can offer their services to create custom-made choking posters for businesses and organizations in need of safety advertising.
3. Health and Safety - Government agencies and regulatory bodies can explore new and innovative ways to disseminate important health and safety information, such as creating more visually appealing and engaging posters.
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