Loewe Sound Uses Humans As Volume Controls, Including Bass
Vincent Salera — March 11, 2009 — Marketing
References: adrants
This stunning and comical commercial for Loewe Sound uses humans to demonstrate common audio settings such as volume control, bass, treble and balance. The musical score is wonderful as are looks of fear on some of the performer's faces, especially when the “balance†setting arrives at the end.
Very original and entertaining commercial. The ad was created by advertising agency Scholz & Friends/Berlin, and production firm Element E.
Implications - An effective way to draw consumers in to a specific business is through the use of humor. Consumers relish in products that provide entertaining and momentary escapes from the hectic lifestyles and day-to-day responsibilities experienced in today's society. Businesses will also be perceived as highly approachable upon amusing potential clients.
Very original and entertaining commercial. The ad was created by advertising agency Scholz & Friends/Berlin, and production firm Element E.
Implications - An effective way to draw consumers in to a specific business is through the use of humor. Consumers relish in products that provide entertaining and momentary escapes from the hectic lifestyles and day-to-day responsibilities experienced in today's society. Businesses will also be perceived as highly approachable upon amusing potential clients.
Trend Themes
1. Remote-controlled Choirs - There is an opportunity for the entertainment industry to create unique live performances and experiences that incorporate technology and human control.
2. Human-powered Volume Control - There is potential for the audio industry to create innovative products that use human interaction to control settings such as volume and bass.
3. Humorous Advertisements - There is an opportunity for businesses to create humorous and entertaining advertisements that capture consumers' attention and make their brand approachable.
Industry Implications
1. Entertainment - The entertainment industry can use technology and human interaction to create unique performances and experiences for audiences.
2. Audio - The audio industry can develop innovative products that use human interaction to control settings for sound and volume.
3. Advertising - The advertising industry can create humorous and entertaining advertisements that capture consumers' attention and make their brand approachable.
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