These New SkinnyDipped Products Come in Four Varieties
Michael Hemsworth — April 14, 2021 — Marketing
References: skinnydipped & drugstorenews
These new SkinnyDipped products are being launched by the Seattle-based brand to offer consumers an easier way to enjoy some of their favorite treat varieties without having to worry about too much sugar in the mix. The products come in the form of the Dark Chocolate Almond Sea Salt Bar, the Dark Chocolate Salted Caramel Bar, the Dark Chocolate Peanut Butter Cups and the Milk Chocolate Peanut Butter Cups. The products are each free from sweeteners and are instead sweetened using maple sugar, cane sugar and allulose with just two to four-grams of sugar per serving.
CEO Breezy Griffith spoke on the new SkinnyDipped products saying, "Consumers are looking to reduce sugar but don’t want to sacrifice flavor or enjoyment and are becoming increasingly aware of the impact of sweeteners like stevia and erythritol on taste and gut health. Our promise has always been out-of-this-world taste, less sugar, and an ingredient label you can feel great about. Our new cups and bars continue to deliver on this — they’re mind blowingly good, have only 2-4g of sugar and leave no unpleasantness from stevia, sugar alcohols or artificial sweeteners. They’re game changers.”
CEO Breezy Griffith spoke on the new SkinnyDipped products saying, "Consumers are looking to reduce sugar but don’t want to sacrifice flavor or enjoyment and are becoming increasingly aware of the impact of sweeteners like stevia and erythritol on taste and gut health. Our promise has always been out-of-this-world taste, less sugar, and an ingredient label you can feel great about. Our new cups and bars continue to deliver on this — they’re mind blowingly good, have only 2-4g of sugar and leave no unpleasantness from stevia, sugar alcohols or artificial sweeteners. They’re game changers.”
Trend Themes
1. Low-sugar Treats - Brands can innovate on their product lines to offer low-sugar alternatives without sacrificing on flavor.
2. Natural Sweeteners - There is a growing market for natural sweeteners like maple sugar and allulose that brands can capitalize on to meet consumer demand for healthier treats.
3. Sugar Replacements - Businesses can invest in researching and developing alternative sugar replacements that maintain flavor profiles and texture while reducing sugar content for health-conscious consumers.
Industry Implications
1. Chocolate Industry - The chocolate industry can invest in the research and development of low-sugar alternatives to cater to health-conscious consumers.
2. Snack Industry - Brands in the snack industry can develop products that use natural sweeteners and alternative sugar replacements to appeal to health-conscious consumers.
3. Dessert Industry - The dessert industry can tap into the growing demand for low-sugar treats by developing alternatives sweetened with natural sweeteners and alternative sugar replacements.
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