The Fibre One 90 Calorie Doughnuts Come in Two Flavors
Michael Hemsworth — June 9, 2022 — Marketing
References: fibreone & conveniencestore
The Fibre One 90 Calorie Doughnuts are a new prepackaged snack product for consumers seeking out an easier and healthier way to enjoy the flavor of a donut. The product comes in two flavors including Chocolate and Strawberry & Cream, which are both packed with fiber and come in packs of four servings. The donuts are targeted towards consumers looking to indulge in a sweet treat in a permissible way or even as a late-night snack that won't leave the person feeling guilty for enjoying.
Marketing Manager Adrienne Burke commented on the new Fibre One 90 Calorie Doughnuts saying, "Fibre One 90 Calorie’s positioning has always been about offering our consumers what they crave. Now, we’re taking things up a notch with the most meaningful NPD we’ve ever proposed to our consumers. New Fibre One 90 Calorie Doughnuts are the perfect permissible alternative to one of the UK’s favourite treats – expect to see them fly off the shelves this summer!”
Marketing Manager Adrienne Burke commented on the new Fibre One 90 Calorie Doughnuts saying, "Fibre One 90 Calorie’s positioning has always been about offering our consumers what they crave. Now, we’re taking things up a notch with the most meaningful NPD we’ve ever proposed to our consumers. New Fibre One 90 Calorie Doughnuts are the perfect permissible alternative to one of the UK’s favourite treats – expect to see them fly off the shelves this summer!”
Trend Themes
1. Fiber-rich Snacks - Opportunity to create prepackaged snack products that offer a healthier way for consumers to enjoy their favorite treats without feeling guilty.
2. Low-calorie Desserts - Opportunity to develop dessert products that provide a sweet treat experience with fewer calories.
3. Indulgent, Healthy Alternatives - Opportunity to create more health-conscious versions of popular indulgent snacks to cater toward health-conscious or diet-restricted consumers.
Industry Implications
1. Health Food - Opportunity for health food companies to create innovative prepackaged snack products that target consumers looking for healthier options.
2. Dessert - Opportunity for dessert companies to develop low-calorie dessert products that provide a sweeter treat experience without sacrificing health.
3. Convenience Store - Opportunity for convenience stores to stock up on prepackaged snack products that cater toward health-conscious or diet-restricted consumers.
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