Ghirardelli's Sweet Bars Mimic the Taste of a Baked Chocolate Treat
Laura McQuarrie — May 5, 2015 — Lifestyle
References: ghirardelli & thedailymeal
Inspired by its own line of decadent brownie mixes, Ghirardelli created a new line of chocolate bars that taste like chocolate brownies. The Sea Salt, Milk Chocolate and Caramel Brownie flavors appear to have a hardened outer shell of chocolate and promise a "luscious filling" that looks to have the same texture as biting into a soft brownie square.
Baking a batch of brownies from a mix or scratch is always a treat worth waiting for, but this hybrid dessert makes it even easier to enjoy all of the delicious flavors in a single bite that you need only unwrap to get at. This decadent chocolate bar is bound to temp those with a sweet tooth who also favor the convenience of a quick snack.
Baking a batch of brownies from a mix or scratch is always a treat worth waiting for, but this hybrid dessert makes it even easier to enjoy all of the delicious flavors in a single bite that you need only unwrap to get at. This decadent chocolate bar is bound to temp those with a sweet tooth who also favor the convenience of a quick snack.
Trend Themes
1. Decadent Chocolate Bars - Creating chocolate bars with flavors that mimic baked treats offers a new and indulgent snacking experience.
2. Hybrid Desserts - Combining the flavors of classic desserts, like brownies, into portable snack forms creates convenient and enjoyable treats.
3. Convenience Snacking - Developing quick and easy snacking options that still deliver on taste and quality appeals to busy individuals seeking convenient indulgence.
Industry Implications
1. Confectionery - The confectionery industry can explore creating new chocolate bar flavors that replicate the tastes of popular baked treats.
2. Food and Beverage - The food and beverage industry can incorporate the concept of hybrid desserts into their product portfolios, tapping into the consumer desire for convenient indulgences.
3. Snack Food - The snack food industry can innovate by developing irresistible and convenient snacking options that combine the flavors of beloved desserts, appealing to consumers seeking both taste and convenience.
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