Hotel Chocolate Attracts Chocolate-Lovers by Paying Returns in Chocolate
Allison Love — May 27, 2010 — Lifestyle
References: hotelchocolat & springwise
Chocolate company 'Hotel Chocolate' is venturing down a new path, one that will hopefully attract chocolate-lovers to buy into their company through the lure Chocolate Bonds. In order to expand, Hotel Chocolate needs money and rather then heading to the bank, the company is asking investors if they will buy bonds and have the returns be paid with chocolate.
The bond holders get free tasting chocolate boxes numerous times a year. The more bonds you hold, the more tasting chocolate boxes you get. The money the Hotel Chocolate will make off of these chocolate bonds will go to expanding factories in Britain and Saint Lucia and expanding in other parts of the world.
The bond holders get free tasting chocolate boxes numerous times a year. The more bonds you hold, the more tasting chocolate boxes you get. The money the Hotel Chocolate will make off of these chocolate bonds will go to expanding factories in Britain and Saint Lucia and expanding in other parts of the world.
Trend Themes
1. Alternative Payment Methods - Hotel Chocolate's chocolate bonds offer an alternative investment method for the sweet-toothed investors, which can disrupt the traditional banking industry
2. Experiential Marketing - Hotel Chocolate's chocolate bondholders get to taste their products for free, creating an experiential marketing opportunity that can disrupt the traditional marketing methods
3. Sustainability Investment - Hotel Chocolate's plan to expand factories in Britain and Saint Lucia can attract investors interested in sustainable investing, which can disrupt the traditional investment landscape
Industry Implications
1. Food and Beverage - Hotel Chocolate's chocolate bonds can create disruptive innovation opportunities for the food and beverage industry, particularly for companies looking for new funding sources and marketing strategies
2. Finance and Banking - Hotel Chocolate's chocolate bonds can disrupt the traditional banking and finance industry, offering alternative investment and payment methods
3. Sustainability - Hotel Chocolate's plan to expand factories in Britain and Saint Lucia can create disruptive innovation opportunities for the sustainability industry, particularly for companies interested in sustainable investing and production methods
0.7
Score
Popularity
Activity
Freshness
