Sabra is Now Offering Tostitos Chips and Guacamole Pairings
Laura McQuarrie — September 21, 2016 — Lifestyle
References: sabra & trndmonitor
It's fairly common to see chips and guacamole paired, served and packaged alongside one another, but Sabra's newest on-the-go packaging solution introduces a new take on the snack combination.
Sabra's all-new Grab N' Go snack packaging takes on a tall cylindrical form because its guacamole is packaged alongside Tostitos' ROLLS!, which are tall and slender.
Most consumers now plan their days according to the activities they will be doing rather than the meals they will be eating, which makes portable snack packaging like this one incredibly valuable for time-pressed individuals. Rather than having to whip up a batch of homemade guacamole and take care to package it with chips in a way that they won't be crushed, consumers can opt to buy this time-saving chip and guacamole set.
Sabra's all-new Grab N' Go snack packaging takes on a tall cylindrical form because its guacamole is packaged alongside Tostitos' ROLLS!, which are tall and slender.
Most consumers now plan their days according to the activities they will be doing rather than the meals they will be eating, which makes portable snack packaging like this one incredibly valuable for time-pressed individuals. Rather than having to whip up a batch of homemade guacamole and take care to package it with chips in a way that they won't be crushed, consumers can opt to buy this time-saving chip and guacamole set.
Trend Themes
1. Portable Snack Packaging - Disruptive innovation opportunity: Develop new packaging solutions that combine different snack products for on-the-go consumption.
2. Convenience-focused Foods - Disruptive innovation opportunity: Create food products that cater to time-pressed individuals by offering convenient packaging and ready-to-eat combinations.
3. Activity-based Meal Planning - Disruptive innovation opportunity: Design food packaging and products that align with consumers' daily activities instead of traditional mealtime schedules.
Industry Implications
1. Packaging Industry - Disruptive innovation opportunity: Develop innovative packaging solutions that cater to the growing demand for convenience and on-the-go snacking.
2. Food and Beverage Industry - Disruptive innovation opportunity: Create new food products and snack combinations that offer convenience and ease of consumption for time-pressed individuals.
3. Meal Planning Industry - Disruptive innovation opportunity: Provide tools and solutions for activity-based meal planning that align with consumers' busy lifestyles and daily routines.
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