The Tostitos Hint of Guac are Perfect for Dipping in Salsa
Michael Hemsworth — October 15, 2020 — Marketing
References: fritolay & preparedfoods
The Tostitos Hint of Guac tortilla chips are one of the latest offerings from Frito-Lay that will provide snackers with an unexpected option to pick up. The snack chip starts off with round tortilla chips that have been paired with the perfect amount of guacamole flavor and spice. This makes the snack ideal for dipping into your favorite salsa and will help to enhance snacking with a burst of additional flavor.
The Tostitos Hint of Guac tortilla chips build on the increasing popularity of snack fusion, which sees brands incorporating different flavors and textures into products to help consumers enjoy unexpected experiences. The snack chips will come in 12 ounce bags and are priced at $4.29 each, and are arriving just in time for game day.
The Tostitos Hint of Guac tortilla chips build on the increasing popularity of snack fusion, which sees brands incorporating different flavors and textures into products to help consumers enjoy unexpected experiences. The snack chips will come in 12 ounce bags and are priced at $4.29 each, and are arriving just in time for game day.
Trend Themes
1. Flavored Snack Fusion - Incorporating different flavors and textures into snack products to create unexpected experiences.
2. Game Day Snacking - Creating snacks specifically designed for consumption during sporting and game events.
3. Novelty Snacking - Introducing non-traditional and unique flavors to attract consumers looking to try new things.
Industry Implications
1. Snack Food - There is an opportunity for snack food companies to create new flavors and textures to attract consumers and increase sales.
2. Sports Events - Creating snacks that are specifically marketed towards sporting events could help increase engagement with fans and create new revenue streams.
3. Product Development - There is an opportunity for companies that specialize in product development to work with snack companies to create unique and unexpected flavors for their products.
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