Chipotle Teams Up with Cash App to Relaunch 'Guac Mode' Program
Niko Pajkovic — March 28, 2022 — Marketing
References: cash.app & fastcasual
Popular fast-serve Mexican chain Chiptole Mexican Grill has announced that it will be relaunching Guac Mode, its playful loyalty program for Chipotle rewards members that allows them to unlock free food and other giveaways throughout the year.
Once again, members will now have the ability to activate Guac Mode, which will introduce an additional reward in the My Rewards section of their accounts. In order to promote the return of the new program, Chiptole has teamed up with Cash App to launch the $GuacMode Giveaway, which will include $100,000 in cash drops on Twitter.
"With surprise guac rewards and extra cash drops on the line, Guac Mode is a can't miss opportunity for all Chipotle fans," said Chipotle CMO Chris Brandt in a recent press statement.
Image Credit: Chipotle
Once again, members will now have the ability to activate Guac Mode, which will introduce an additional reward in the My Rewards section of their accounts. In order to promote the return of the new program, Chiptole has teamed up with Cash App to launch the $GuacMode Giveaway, which will include $100,000 in cash drops on Twitter.
"With surprise guac rewards and extra cash drops on the line, Guac Mode is a can't miss opportunity for all Chipotle fans," said Chipotle CMO Chris Brandt in a recent press statement.
Image Credit: Chipotle
Trend Themes
1. Cash Incentive Programs - Companies can develop similar cash incentive programs to drive customer loyalty and increase revenue.
2. Food-based Rewards Programs - Other food-based companies such as coffee shops and burger restaurants could create rewards programs that utilize food items as incentives.
3. Social Media Giveaways - Companies could create giveaways on social media to increase engagement and attract new customers.
Industry Implications
1. Fast Food Industry - Fast food restaurants can create creative and fun rewards programs to increase brand loyalty and engagement.
2. Mobile Payment Industry - Mobile payment companies can partner with restaurants to create unique rewards programs for customers.
3. Social Media Industry - Social media platforms can partner with brands to create social media giveaways and contests to drive engagement and increase revenue.
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