Chipotle's Interactive Game Encourages Fans to "Buy The Dip"
Laura McQuarrie — July 25, 2022 — Lifestyle
References: chipotlebuythedip.xyz & prnewswire
Buy The Dip is the name of a new interactive game from Chipotle that gives players the opportunity to use their crypto to purchase real food at Chipotle. With this new game, Chipotle is giving away more than $200,000 in free crypto, as well as promotional codes for one-cent guac and one-cent Queso Blanco through July 31, also known as National Avocado Day.
Fans will have their chance to win free Bitcoin, Ethereum, Avalanche, Solana or Dogecoin via Buy The Dip and this limited-time game highlights the fact that Chipotle now accepts digital currency (including cryptocurrency) thanks to a nationwide partnership with Flexa. With a Flexa-enabled app, customers can use 98 different digital currencies, including the ones that are being given away for free in the game.
Fans will have their chance to win free Bitcoin, Ethereum, Avalanche, Solana or Dogecoin via Buy The Dip and this limited-time game highlights the fact that Chipotle now accepts digital currency (including cryptocurrency) thanks to a nationwide partnership with Flexa. With a Flexa-enabled app, customers can use 98 different digital currencies, including the ones that are being given away for free in the game.
Trend Themes
1. Crypto-based Interactive Games - Businesses in the food and beverage industry can leverage interactive, crypto-themed games that reward customers with cryptocurrency to incentivize spending.
2. Cryptocurrency Acceptance by Mainstream Restaurants - Restaurants can explore accepting various types of cryptocurrency to gain a competitive edge, attract customers interested in this new form of payment, and learn more about blockchain technology.
3. Utilizing Cryptocurrency for Promotions - By offering promotions incentivizing customers with cryptocurrency, businesses can create buzz and drive traffic to their locations while appealing to those interested in digital currency.
Industry Implications
1. Food and Beverage Industry - Restaurants can tap into the interest and momentum behind cryptocurrency by accepting digital payments and creating interactive games that reward customers with cryptocurrency.
2. Cryptocurrency Industry - Companies in the cryptocurrency industry can collaborate with mainstream restaurants to promote their digital currencies and increase adoption by consumers.
3. Mobile Payment Industry - Businesses in the mobile payment industry can expand their services to include cryptocurrency, allowing customers to make payments using various forms of digital currency.
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