Lumos is the NYC Bar Bringing Baijiu Infusions and Cocktails to America
Charlotte Joyce Kidd — October 21, 2015 — Lifestyle
References: lumosnyc & grubstreet
Lumos is the New York City that's bringing baijiu, the notoriously challenging Chinese liquor, to America.
Baijiu is a Chinese liquor that has sparked much discussion internationally. It's the best-selling liquor on the planet, but it's also infamous for its extremely odd (and some say, awful) taste. It's a rarity in American bars, mostly stocked just to have on the menu as a conversation piece. Lumos is looking to change that. The specialty bar offers its own house-made infused baijiu, giving flavors like apricot, basil and fig to the strange-tasting Chinese liquor. It also has a huge range of exotic baijiu cocktails, including a bell pepper martini, sesame colada and tamarind daiquiri.
Lumos fits into the model of innovative concept bars that center around one specialty in theme and taste. These hot spots draw in curious gourmands who accept higher price points in order to try the latest conversation-worthy rare whiskey, creative cocktail or controversial Chinese liquor.
Baijiu is a Chinese liquor that has sparked much discussion internationally. It's the best-selling liquor on the planet, but it's also infamous for its extremely odd (and some say, awful) taste. It's a rarity in American bars, mostly stocked just to have on the menu as a conversation piece. Lumos is looking to change that. The specialty bar offers its own house-made infused baijiu, giving flavors like apricot, basil and fig to the strange-tasting Chinese liquor. It also has a huge range of exotic baijiu cocktails, including a bell pepper martini, sesame colada and tamarind daiquiri.
Lumos fits into the model of innovative concept bars that center around one specialty in theme and taste. These hot spots draw in curious gourmands who accept higher price points in order to try the latest conversation-worthy rare whiskey, creative cocktail or controversial Chinese liquor.
Trend Themes
1. Infused Baijiu - Opportunity to create unique flavors by infusing baijiu with different ingredients, appealing to those seeking innovative taste experiences.
2. Exotic Baijiu Cocktails - Potential to develop new and exciting cocktails using baijiu as a base spirit, attracting adventurous drinkers looking for unique beverages.
3. Specialty Concept Bars - Disruptive potential in creating bars that focus on a specific theme or taste, catering to niche markets and attracting curious consumers.
Industry Implications
1. Liquor Manufacturing - Innovation opportunity for liquor manufacturers to explore new flavor profiles and infusions, tapping into the growing demand for unique spirits.
2. Mixology and Bartending - Opportunity for mixologists and bartenders to experiment with baijiu in cocktail creations, offering customers a distinct and memorable drinking experience.
3. Hospitality and Entertainment - Disruptive potential in the hospitality industry by opening specialty concept bars that offer unique drinking experiences, creating a new segment in the market.
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