Winc's Keep It Chill Chillable Red Encourages Drinkers to Rethink Their Habits
Laura McQuarrie — July 18, 2019 — Lifestyle
References: winc & refinery29
With its 2018 Keep It Chill Chillable Red, wine club Winc asks: "are you still drinking your red wine at room temperature?" The chilled red wine comes from the same creators as the popular Summer Water Rosé and this new offering is touted as a refreshing new relative of the product.
The red wine has notes of cherry, raspberry, rhubarb and rosemary and is said to have "brambly flavors that pop when the temperature drops." The product pairs well with everything from poultry and fish to cheeses and cured meats and with it, Winc is asking drinkers to rethink the ideas about drinking red wine that have been ingrained in their mind. When it comes to suggesting how to serve its 2018 Keep It Chill Chillable Red, Winc says "chilled."
The red wine has notes of cherry, raspberry, rhubarb and rosemary and is said to have "brambly flavors that pop when the temperature drops." The product pairs well with everything from poultry and fish to cheeses and cured meats and with it, Winc is asking drinkers to rethink the ideas about drinking red wine that have been ingrained in their mind. When it comes to suggesting how to serve its 2018 Keep It Chill Chillable Red, Winc says "chilled."
Trend Themes
1. Chilled Red Wines - Offering chilled red wines challenges traditional wine drinking habits.
2. Refreshing Red Wine Varieties - Introducing new varieties of red wines with brambly flavors that are best served chilled.
3. Rethinking Wine Consumption - Encouraging consumers to rethink the traditional ideas about drinking red wine at room temperature.
Industry Implications
1. Wine - The wine industry has an opportunity to innovate by creating and marketing chilled red wines as a new trend.
2. Food and Beverage - Restaurants and bars can capitalize on the trend of chilled red wines by offering them as refreshing options for pairing with different dishes.
3. Wine Clubs - Wine clubs can attract new members and increase sales by promoting chilled red wines and educating consumers about the benefits of serving them chilled.
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