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Lounging Hotel Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

'Chill Day in the Suite' by Michel Widenius Stars Sanna Backstrom

— March 22, 2014 — Fashion
The Chill Day in the Suite online editorial embraces an effortless elegance that will encourage women to lounge in style this weekend. Although booking a luxury hotel room might be out of the question, splurging on such lingerie-like outfits will do the trick just as well. Especially since these particular outfits can easily transition from the intimacy of one's home to the streets of a bustling city easily.

Shot by photographer Michel Widenius for Fashion Gone Rogue, the Chill Day in the Suite online editorial stars model Sanna Backstrom. The blonde beauty was outfitted by stylist Hilda Sandstrom, who pulled glamorous and sexy pieces from the likes of Beyond Retro, Stylein, Monki and more. The predominantly dark looks were perfected with glossy curls and red lips by beauty artist Martin Sundqvist.
Trend Themes
1. Effortless Elegance - Opportunity for luxury loungewear brands to create lingerie-like outfits that can transition from home to city streets.
2. Hotel-inspired Fashion - Opportunity for fashion designers to incorporate luxury hotel themes into their collections.
3. Intimate Experiences - Opportunity for hotels to offer intimate experiences to customers through partnerships with luxury loungewear and fashion brands.
Industry Implications
1. Luxury Loungewear - Luxury loungewear brands that create pieces that blur the line between lingerie and fashion.
2. Fashion Design - Fashion designers that incorporate luxurious hotel themes into their collections.
3. Hospitality - Hotels that offer exclusive partnerships with luxury loungewear and fashion brands to provide their customers with unique, intimate experiences.
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