Trojan Debuted the & Chill Movie to Help Viewers Skip to the fun
Grace Mahas — September 2, 2020 — Marketing
References: youtube
Trojan Canada is helping fans skip the 'Netflix' part of 'Netflix & Chill' with its first-ever feature film, appropriately titled '& Chill.' The 48-minute long film is comprised solely of credits so viewers can get to the "fun" quickly and not worry about what's playing on the screen. The film was strategically chosen to be 48 minutes because according to a recent survey, that’s exactly twice the length of the average Canadian sexual encounter. Fans can stream the film online for free via YouTube.
The Trojan Canada & Chill film is part of the brand's Sexplore at Home campaign that encourages Canadians to "stay sexually active only with people in their bubble, who they know are in good health."
Image Credit: Trojan Canda
The Trojan Canada & Chill film is part of the brand's Sexplore at Home campaign that encourages Canadians to "stay sexually active only with people in their bubble, who they know are in good health."
Image Credit: Trojan Canda
Trend Themes
1. Short Credit Movies - Creating movies composed solely of credits to expedite the viewing experience and focus on the 'fun' part.
2. Quick Content Consumption - Promoting shorter films or content that caters to time constraints and allows viewers to engage quickly.
3. Targeted Audience Experiences - Curating content specifically designed to resonate with a particular audience and their preferences.
Industry Implications
1. Entertainment - Opportunities to develop unique and creative content formats to enhance the viewing experience.
2. Streaming Services - Exploring innovative ways to cater to consumer preferences for quick and efficient content consumption.
3. Advertising and Marketing - Creating targeted campaigns that align with specific audience segments for increased engagement and relevance.
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