Nature's Way Unveiled a New Healthier Lineup of its Vitamin Gummies
Colin Smith — March 22, 2024 — Business
References: shop.natureswaycanada & drugstorenews
Nature's Way, a brand most known for its vitamins and supplements, recently launched a new lineup of zero sugar gummies. This lineup includes three zero-sugar versions of some of the brand's most popular gummies, including the 'Sambucus Zero Sugar Immune Gummies,' 'Alive! Zero Sugar Women's Gummy Multivitamin,' and the 'Alive! Zero Sugar Men's Gummy Multivitamin.'
Rather than removing sweetener entirely, Nature's Way opted to use natural plant-based sweeteners and extracts to maintain the flavor of its gummies without compromising on the health proposition. The remainder of the ingredients in the supplements remain largely the same.
In addition to launching these three sugar-free variants, the brand also launched three entirely new gummy vitamins including the 'Quick Calm Gummy,' '3-in-1 Probiotic Gummy,' and the 'Magnesium Gummy.' The full details on the benefits and recipes of each product can be found on Nature's Way's website, or on the product label at your local retailer.
Image Credit: Nature's Way
Rather than removing sweetener entirely, Nature's Way opted to use natural plant-based sweeteners and extracts to maintain the flavor of its gummies without compromising on the health proposition. The remainder of the ingredients in the supplements remain largely the same.
In addition to launching these three sugar-free variants, the brand also launched three entirely new gummy vitamins including the 'Quick Calm Gummy,' '3-in-1 Probiotic Gummy,' and the 'Magnesium Gummy.' The full details on the benefits and recipes of each product can be found on Nature's Way's website, or on the product label at your local retailer.
Image Credit: Nature's Way
Trend Themes
1. Zero-sugar Vitamin Gummies Revolution - Revolutionizing the supplement industry by introducing naturally sweetened zero-sugar vitamin gummies to meet consumer demands for healthier options.
2. Plant-based Sweetener Innovation - Pioneering the use of natural plant-based sweeteners and extracts in vitamin gummies to enhance flavor profiles while maintaining health benefits.
3. Expanded Gummy Vitamin Portfolio - Diversifying product offerings with innovative gummy vitamin variants like 'Quick Calm,' '3-in-1 Probiotic,' and 'Magnesium' to cater to diverse health needs.
Industry Implications
1. Nutritional Supplements - The nutritional supplements industry can explore incorporating natural sweeteners in their products to create zero-sugar alternatives in response to evolving consumer preferences.
2. Health & Wellness - The health and wellness sector has an opportunity to introduce more innovative and flavorful supplement options by leveraging plant-based sweeteners for product enhancement.
3. Consumer Goods - Consumer goods companies can capitalize on the trend of expanding gummy vitamin offerings to attract a wider demographic with specialized health benefits and flavor profiles.
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