The White Rabbit Pizza Co. Chick’n & Pesto Calzone is Flavorful
Michael Hemsworth — January 14, 2022 — Marketing
References: whiterabbitpizza & foodbev
The White Rabbit Pizza Co. Chick’n & Pesto Calzone is being launched by the brand as a new addition to its existing range of vegan pizza products to help consumers in the UK easily enjoy some of their favorite flavors and ingredients.
The calzone comes as the first of its kind in the market, and has a plant-based recipe that is crafted with a creamy MozzaRisella cheese alternative, basil pesto, vine-ripened Sicilians tomatoes and chick'n strips. The product is being launched at Sainsbury's locations at a price point of £5.
Co-Founder Nick Croft-Simon spoke on the new The White Rabbit Pizza Co. Chick’n & Pesto Calzone saying, "At White Rabbit, we want to make a plant-based diet more inclusive via authentic, delicious taste credentials and we also want to make the switch easy. Growth in plant-based has increased dramatically over the Covid-19 pandemic, with one in four of us reducing the amount of animal products we consume. The most compelling way to introduce this new audience into plant-based is to take away all compromises with ‘food for tonight’ that tastes incredible in a quick and convenient format.”
The calzone comes as the first of its kind in the market, and has a plant-based recipe that is crafted with a creamy MozzaRisella cheese alternative, basil pesto, vine-ripened Sicilians tomatoes and chick'n strips. The product is being launched at Sainsbury's locations at a price point of £5.
Co-Founder Nick Croft-Simon spoke on the new The White Rabbit Pizza Co. Chick’n & Pesto Calzone saying, "At White Rabbit, we want to make a plant-based diet more inclusive via authentic, delicious taste credentials and we also want to make the switch easy. Growth in plant-based has increased dramatically over the Covid-19 pandemic, with one in four of us reducing the amount of animal products we consume. The most compelling way to introduce this new audience into plant-based is to take away all compromises with ‘food for tonight’ that tastes incredible in a quick and convenient format.”
Trend Themes
1. Plant-based Convenience - Opportunity for food companies to develop tasty, quick-to-prepare plant-based meals like The White Rabbit Pizza Co. Chick’n & Pesto Calzone, targeting consumers who want convenience without compromising on taste or health.
2. Rising Popularity of Veganism - Growing consumer demand for vegan products presents an opportunity for businesses to develop more unique plant-based food options to provide customers with a wide variety of meat substitutes.
3. Innovation in Vegan Food - As plant-based diets continue to grow in popularity, companies that create unique and innovative vegan products like the Chick’n & Pesto Calzone have a chance to capitalize on this trend and lead the market with new offering
Industry Implications
1. Food Manufacturing - The rise of plant-based diets creates opportunities for food manufacturing companies to innovate and create new plant-based products like the Chick’n & Pesto Calzone.
2. Retail - Retailers can expand their offerings of plant-based products in response to increasing consumer demand for vegan options, and provide their customers with more convenience and new tastes.
3. Hospitality - Innovative plant-based menus in restaurants, cafes and hotels can attract health-conscious customers and those looking to try new things, making the food-service industry a fertile ground for veggie menus and options.
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