The New Chicken Rollers from Del Taco Come in a Convenient Snack Size
Katherine Pendrill — March 22, 2016 — Lifestyle
As part of Del Taco's expanded 'Buck & Under Menu,' the chain launched two new versions of its popular Chicken Rollers. Small enough for handheld snacking and priced at just $1 apiece, the compact wraps are ideal for consumers on the go.
In addition to the Original Chicken Roller, Del Taco Customers can now enjoy the Ranch Chicken Roller and the Chipotle Chicken Roller. Each wrap is made with many of the same ingredients found on the regular Del Taco menu, including handmade pico de gallo, freshly-grated cheddar cheese, marinated chicken and slow-cooked beans. Each wrap is then tossed with a different sauce for extra flavor and wrapped in a warm tortilla for handheld snacking.
The tiny wraps demonstrate the growing demand for dishes that are small and portable enough to be enjoyed as snacks.
In addition to the Original Chicken Roller, Del Taco Customers can now enjoy the Ranch Chicken Roller and the Chipotle Chicken Roller. Each wrap is made with many of the same ingredients found on the regular Del Taco menu, including handmade pico de gallo, freshly-grated cheddar cheese, marinated chicken and slow-cooked beans. Each wrap is then tossed with a different sauce for extra flavor and wrapped in a warm tortilla for handheld snacking.
The tiny wraps demonstrate the growing demand for dishes that are small and portable enough to be enjoyed as snacks.
Trend Themes
1. Small Snack Foods - Del Taco's Chicken Rollers show the growing demand for small and portable snack-sized foods.
2. Affordable Menu Items - The expansion of Del Taco's Buck & Under Menu highlights the trend of affordable fast food options.
3. Sauce Pairings - The use of different sauces for each Chicken Roller indicates a trend towards unique flavor combinations.
Industry Implications
1. Fast Food - The fast food industry can take advantage of the demand for small, affordable, and portable snack-sized foods.
2. Convenience Stores - Convenience store chains can incorporate small snack foods into their ready-to-eat offerings.
3. Sauce Manufacturers - Sauce manufacturers can advertise unique sauce pairings for different food products to differentiate themselves from competitors.
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