7-Eleven's New Chicken & Waffles Roller is Both Sweet and Savory
Katherine Pendrill — October 19, 2024 — Lifestyle
References: instacart & brandeating
At a time when convenience stores are increasingly expanding their food offerings, 7-Eleven has just unveiled a 2024 Fall menu that includes a new Everything Bagel Breakfast Sandwich, Chicken & Waffles Roller, and more.
If you're unfamiliar, 7-Eleven's 'Rollers' are essentially small, rolled-up snacks with various fillings inside – similar to a taquito. The new Chicken & Waffle Roller consists of a battered roll of chicken finished with a sweet maple coating that essentially offers an on-the-go take on chicken and waffles.
In addition to the new Chicken & Waffles Roller, 7-Eleven's 2024 Fall menu also includes an Everything Bagel Breakfast Sandwich served with a side of Everything Bagel Seasoning Cream Cheese spread, a Stuffed Pepperoni Pizza that's similar to a pizza pocket, and a sweet-savory Sausage, Egg & Cheese Waffle Sandwich.
Image Credit: 7-Eleven
If you're unfamiliar, 7-Eleven's 'Rollers' are essentially small, rolled-up snacks with various fillings inside – similar to a taquito. The new Chicken & Waffle Roller consists of a battered roll of chicken finished with a sweet maple coating that essentially offers an on-the-go take on chicken and waffles.
In addition to the new Chicken & Waffles Roller, 7-Eleven's 2024 Fall menu also includes an Everything Bagel Breakfast Sandwich served with a side of Everything Bagel Seasoning Cream Cheese spread, a Stuffed Pepperoni Pizza that's similar to a pizza pocket, and a sweet-savory Sausage, Egg & Cheese Waffle Sandwich.
Image Credit: 7-Eleven
Trend Themes
1. Savory-sweet Fusion Snacks - The combination of savory and sweet flavors in snacks, like the Chicken & Waffles Roller, is growing in popularity by offering consumers a unique taste experience.
2. Convenient On-the-go Meals - As busy lifestyles demand more portable food options, items such as 7-Eleven's new rollers provide a quick and convenient meal solution.
3. Elevated Convenience Store Offerings - Convenience stores are moving beyond traditional fare, with gourmet-inspired and diverse menu options gaining traction among consumers seeking quality and variety.
Industry Implications
1. Food & Beverage - The introduction of innovative and diverse snack options at convenience stores highlights evolving consumer preferences within the food & beverage industry.
2. Convenience Retail - Changes in convenience store menus towards higher-quality, diverse selections cater to a growing demand for better, more varied on-the-go food choices.
3. Quick Service Restaurants (QSR) - Convenience stores offering complex and appealing snack options are blurring the lines with quick-service restaurants, influencing competitive strategies within the QSR industry.
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