Samyang Hek's Hot Chicken Ramen Flavor Has Inspired YouTube Challenges
Laura McQuarrie — September 8, 2017 — Lifestyle
References: amazon & tastingtable
While there are plenty of spicy ramen products on the market, Samyang Hek's Nuclear Hot Chicken Ramen offers another level of heat. The product is rated to be around the range of 8,000 on the Scoville scale, meaning that it is likely the most spicy packaged instant ramen on the market. In comparison, the hottest jalapeño peppers are similarly ranked on the scale. On top of this, the new Korean instant noodle product from Samyang boasts a label that describes it as two times spicier than the original version.
Due to the extra-hot and spicy flavor of this unique packaged ramen product, many young consumers are partaking in the "nuclear fire noodle challenge" on YouTube, which shows how people react to eating this fiery snack.
Due to the extra-hot and spicy flavor of this unique packaged ramen product, many young consumers are partaking in the "nuclear fire noodle challenge" on YouTube, which shows how people react to eating this fiery snack.
Trend Themes
1. Spicy Food Challenge Vlogs - As Samyang Hek's Nuclear Hot Chicken Ramen inspires consumers to capture their reactions on camera, businesses can leverage this trend to promote their own spicy food products.
2. Extreme Heat Packaged Foods - Manufacturers can capitalize on the popularity of extra-hot snacks by creating their own products that cater to daredevil consumers seeking intense taste experiences.
3. Scoville Scale Marketing - By highlighting the Scoville scale ratings of their products, companies can appeal to customers who are passionate about spicy foods and looking for the next big challenge.
Industry Implications
1. Food and Beverage - As the popularity of spicy and extreme heat packaged foods continue to rise, businesses in this industry can take advantage of the trend and develop new products for the market.
2. Vlogging and Social Media - With the rise of YouTube challenges, social media companies can leverage this trend by partnering with influencers in the food industry to promote their products and reach a wider audience.
3. Marketing and Advertising - Marketers and advertisers can take advantage of the popularity of spicy food challenges and use them as a tool to engage younger audiences and increase brand awareness.
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