The Hormel Chili Ghost Reaper World’s Hottest Chili with Beans is Fiery
Michael Hemsworth — October 21, 2020 — Marketing
References: hormelfoods & chewboom
The Hormel Chili Ghost Reaper World’s Hottest Chili with Beans is a new offering from the brand that's targeted towards brave consumers who are in search of an ultra-spicy option to enjoy from the comfort of home with minimal preparation required.
The product comes in the form of the brand's signature chili with beans that has been infused with both ghost peppers and Carolina Reaper peppers to add a burst of fiery heat. The product is thus reported to have a total Scoville Heat Units (SHU) rating of three million thanks to the above-mentioned peppers being used in the recipe.
The Hormel Chili Ghost Reaper World’s Hottest Chili with Beans is a limited-edition offer that will be available only while supplies last in packs of two on Target.com starting on Sunday, October 25, 2020 at 7am CDT.
Image Credit: Hormel
The product comes in the form of the brand's signature chili with beans that has been infused with both ghost peppers and Carolina Reaper peppers to add a burst of fiery heat. The product is thus reported to have a total Scoville Heat Units (SHU) rating of three million thanks to the above-mentioned peppers being used in the recipe.
The Hormel Chili Ghost Reaper World’s Hottest Chili with Beans is a limited-edition offer that will be available only while supplies last in packs of two on Target.com starting on Sunday, October 25, 2020 at 7am CDT.
Image Credit: Hormel
Trend Themes
1. Ultra-spicy Canned Chilis - Disruptive innovation opportunity: Developing more extreme heat levels in canned chili products to cater to the growing demand for ultra-spicy options.
2. Ghost Reaper Peppers - Disruptive innovation opportunity: Exploring the use of highly potent peppers like ghost peppers and Carolina Reaper peppers in various food products to create unique and intense flavor profiles.
3. Limited-edition Food Products - Disruptive innovation opportunity: Capitalizing on the exclusivity of limited-edition food products to create excitement, drive sales, and cultivate a sense of urgency among consumers.
Industry Implications
1. Canned Food Industry - Disruptive innovation opportunity: Experimenting with unconventional ingredients and flavor combinations in canned food products to attract adventurous consumers seeking unique culinary experiences.
2. Spicy Food Industry - Disruptive innovation opportunity: Developing innovative methods to increase the heat levels in spicy food products for customers who crave intense and fiery flavors.
3. Online Retail Industry - Disruptive innovation opportunity: Leveraging online platforms and limited-edition releases to create a sense of exclusivity and drive online sales of unique food products like the Ultra-Spicy Canned Chilis.
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