KFC Gets Into The Pothole Repairing Business
Vincent Salera — March 26, 2009 — Marketing
References: visitjohnstownpa & adage
I've always thought of KFC as finger lickin' good chicken, but now we may think of them as street fixin' good. KFC is helping out with the overwhelming pothole problem in Louisville, Ky. All KFC expects in return is to leave a chalk stenciled logo reading “Re-freshed by KFC.â€
I think this is a very creative way to help cash strapped governments in helping keep the city safe and looking good.
Implications - Also, this is an excellent way for a company to reach out into the community and do some social good. The other thing that is interesting about this project is that KFC can take chickens that would otherwise be discarded and do something to bolster its brand with them. Great project that I hope I will be seeing more of.
I think this is a very creative way to help cash strapped governments in helping keep the city safe and looking good.
Implications - Also, this is an excellent way for a company to reach out into the community and do some social good. The other thing that is interesting about this project is that KFC can take chickens that would otherwise be discarded and do something to bolster its brand with them. Great project that I hope I will be seeing more of.
Trend Themes
1. Brand Social Responsibility - More companies will engage in social good activities to build their brand and reputation.
2. Creative Advertising - Companies will explore more unconventional advertising methods to stand out and promote their products or services.
3. Recycling Waste - More companies will find innovative ways to reduce waste and turn it into a valuable resource.
Industry Implications
1. Fast Food - Fast food companies can explore social good projects and unconventional advertising to build their brand and create a positive image.
2. Government - Governments can partner with companies to find affordable solutions for public services while building partnerships with the private sector.
3. Waste Management - Companies in the waste management industry can find innovative ways to reduce waste and increase revenue by turning waste into a valuable resource.
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