Church’s Chicken Sandwich Features a Proprietary Seasoning
Katherine Pendrill — October 27, 2020 — Lifestyle
References: chewboom
Just when you thought the chicken sandwich wars might have been dying down, Church's Chicken has thrown its hat in the ring with its new Church ’s Chicken Sandwich and Spicy Chicken Sandwich.
To set itself apart from the other chicken sandwiches on the market, Church ’s Chicken Sandwich starts with a white-meat chicken breast filet that's been hand-breaded in the chain's proprietary homestyle seasoning and a hint of buttermilk. The chicken is then cooked until golden and crispy, and paired with the brand’s signature honey-butter, crunchy pickles, and a dollop of mayo. The whole thing is also served on a pillowy-soft, toasted brioche bun for a touch of sweetness. And if you prefer a bit of heat, there's also a Spicy Chicken Sandwich made with spicy mayo and served with a signature jalapeño pepper on the side.
Image Credit: Church's Chicken
To set itself apart from the other chicken sandwiches on the market, Church ’s Chicken Sandwich starts with a white-meat chicken breast filet that's been hand-breaded in the chain's proprietary homestyle seasoning and a hint of buttermilk. The chicken is then cooked until golden and crispy, and paired with the brand’s signature honey-butter, crunchy pickles, and a dollop of mayo. The whole thing is also served on a pillowy-soft, toasted brioche bun for a touch of sweetness. And if you prefer a bit of heat, there's also a Spicy Chicken Sandwich made with spicy mayo and served with a signature jalapeño pepper on the side.
Image Credit: Church's Chicken
Trend Themes
1. Chicken Sandwich Wars - ...disruptive innovation opportunity: create a customizable chicken sandwich experience by offering a variety of unique seasonings and toppings.
2. Hand-breading Revival - ...disruptive innovation opportunity: develop a fast and efficient automated hand-breading system to improve productivity and consistency in the food industry.
3. Gourmet Fast Food - ...disruptive innovation opportunity: combine high-quality ingredients and unique flavor profiles to elevate the fast food experience and cater to discerning palates.
Industry Implications
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3. Restaurant Franchising - ...disruptive innovation opportunity: leverage emerging food trends to create unique fast-casual concepts that offer high-quality and flavorful alternatives to traditional fast food.
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