Chicago's ‘The James' Hotel Replaces Plastic With Fake Wood
Shelby Lee Walsh — June 12, 2009 — Eco
References: jameshotels & psfk
Chicago is seeing more green lately thanks to the James Hotel. The hotel is revolutionizing its industry, leading by example at the front of the environmental movement.
The James hotel has decided to make keycards for their hotel rooms that are 100% recyclable - far more environmentally conscious than the regular plastic ones.
Not only this, but the cards look stylish too with their cool wooden look.
Implications - Consumers are rapidly adopting green methods of living, and companies are facing a demand for eco-friendly products. Consumers want to contribute to the green effort as much as possible, and desire naturally made products to help them do this. Companies can manufacture environmentally sound products to cater to these green consumers.
The James hotel has decided to make keycards for their hotel rooms that are 100% recyclable - far more environmentally conscious than the regular plastic ones.
Not only this, but the cards look stylish too with their cool wooden look.
Implications - Consumers are rapidly adopting green methods of living, and companies are facing a demand for eco-friendly products. Consumers want to contribute to the green effort as much as possible, and desire naturally made products to help them do this. Companies can manufacture environmentally sound products to cater to these green consumers.
Trend Themes
1. Recyclable Keycards - The trend of replacing plastic hotel keycards with recyclable and environmentally conscious options, such as those made of biodegradable materials.
2. Eco-friendly Hotel Industry - The trend of hotels adopting eco-friendly practices and products such as recyclable keycards to cater to environmentally conscious consumers.
3. Sustainable Materials - The trend of using sustainable or biodegradable materials to replace plastic in various industries, not limited to the hotel industry.
Industry Implications
1. Hospitality - Hotels and other hospitality businesses can adopt more eco-friendly practices, such as replacing plastic keycards with recyclable options, to appeal to environmentally conscious consumers.
2. Manufacturing - Manufacturers can develop more sustainable options to replace plastic in various industries, such as creating biodegradable keycards for hotels and other businesses.
3. Retail - Retailers can offer eco-friendly products made from sustainable materials to cater to a growing demand for environmentally conscious options among consumers.
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