Zara is Replacing Single-Use Gift Cards with Keychains
Laura McQuarrie — June 28, 2023 — Business
References: nfcw
Brands are making efforts to reduce the need for single-use plastics where possible and fashion retail chain Zara is an example of this, as it recently introduced reloadable contactless keychains. These keychains can be used in place of the retailer's existing plastic gift cards.
"Last year alone, 28.8 million adults in the UK received a gift card," reports CEO of supplier MultiPay Global Solutions David Maisey, "Importantly, they are especially popular with Gen Z and millennial shoppers, with 46% and 42%, respectively, purchasing at least one gift card in the three years leading up to 2022."
These NFC-powered keychains enhance the customer experience and reduce the need for single-use plastic, all the while offering a fashionable way for consumers to sport their personal style.
"Last year alone, 28.8 million adults in the UK received a gift card," reports CEO of supplier MultiPay Global Solutions David Maisey, "Importantly, they are especially popular with Gen Z and millennial shoppers, with 46% and 42%, respectively, purchasing at least one gift card in the three years leading up to 2022."
These NFC-powered keychains enhance the customer experience and reduce the need for single-use plastic, all the while offering a fashionable way for consumers to sport their personal style.
Trend Themes
1. Reloadable Contactless Keychains - Opportunity for businesses to reduce single-use plastics and offer a fashionable alternative by introducing reloadable contactless keychains.
2. Replace Single-use Gift Cards - Retailers can replace plastic gift cards with reloadable contactless keychains, reducing waste and improving the customer experience.
3. Growing Popularity of Gift Cards - As gift cards become increasingly popular among Gen Z and millennial shoppers, brands can leverage this trend by offering reloadable contactless keychains as a sustainable alternative.
Industry Implications
1. Fashion Retail - Fashion retailers like Zara can adopt reloadable contactless keychains to reduce single-use plastic and provide a trendy and sustainable gifting option.
2. Payment Solutions - Companies specializing in payment solutions can explore the opportunity of developing reloadable contactless keychains as a new form of digital payment and gift card alternative.
3. Sustainable Packaging - Sustainable packaging companies can collaborate with retailers to offer eco-friendly solutions like reloadable contactless keychains to replace single-use gift cards.
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