The Kopparberg Cherry Spiced Rum is Vegan-Friendly
Michael Hemsworth — June 20, 2020 — Marketing
References: kopparberg & foodbev
The Kopparberg Cherry Spiced Rum is a new spirit from the Sweden-based brand that will provide consumers with a flavorful option when mixing up their favorite cocktail or mixed drink. The fruity spirit features a 37.7% ABV, and maintains a profile that's vegan and gluten-free to make it applicable for a wide range of consumers. The product will be available starting June 22, 2020 from Asda locations in the UK.
Heading of Marketing Rob Salvesen spoke on the new Kopparberg Cherry Spiced Rum saying, "The launch of Kopparberg Cherry Spiced Rum shows our commitment to diversifying our product portfolio, offering consumers the bold fruit flavor they’ve come to expect from Kopparberg but in new categories where we can credibly add value and a point of difference. Cherry Spiced Rum is a particularly exciting addition to our current range, allowing us to show the darker side of our spirit and shake up a category that is screaming out for a big brand name that can offer a full fruit flavor hit, whilst injecting some energy and excitement.”
Heading of Marketing Rob Salvesen spoke on the new Kopparberg Cherry Spiced Rum saying, "The launch of Kopparberg Cherry Spiced Rum shows our commitment to diversifying our product portfolio, offering consumers the bold fruit flavor they’ve come to expect from Kopparberg but in new categories where we can credibly add value and a point of difference. Cherry Spiced Rum is a particularly exciting addition to our current range, allowing us to show the darker side of our spirit and shake up a category that is screaming out for a big brand name that can offer a full fruit flavor hit, whilst injecting some energy and excitement.”
Trend Themes
1. Flavored Spiced Rums - The rise of flavored spiced rums presents an opportunity for alcoholic beverage companies to create unique and innovative flavor combinations.
2. Vegan-friendly Spirits - The increasing demand for vegan-friendly spirits opens up a market for brands to cater to consumers who prioritize plant-based products.
3. Diversification of Product Portfolio - Expanding into new product categories allows brands to offer consumers fresh and exciting options, creating a point of difference in the market.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore new flavor profiles and ingredients to create innovative spiced rums that cater to evolving consumer tastes.
2. Vegan Products - The vegan food and beverage industry can capitalize on the growing trend of vegan-friendly spirits by developing innovative plant-based offerings.
3. Marketing and Branding - Marketing and branding agencies can help companies diversify their product portfolios by creating captivating campaigns that promote unique and bold flavor experiences.
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