Peapod Collaborated with Stephanie Izard to Elevate At-Home Meals
Laura McQuarrie — July 31, 2019 — Lifestyle
References: peapod & prnewswire
Peapod is expanding upon its line of chef-inspired meal kits with a new collaboration from Stephanie Izard, the first female to win Bravo's Top Chef, Chicago restaurateur, nationally acclaimed James Beard Foundation Award-winning chef and creator of the globally inspired cooking sauce and spice line This Little Goat. The two new meal kits take inspiration from some of Izard's favorite dishes and offer an effortless way for consumers to prepare Yucatán Fish Tacos and Belize Grilled Chicken Sandwiches at home.
In the fall, consumers can expect to be introduced to even more chef-inspired meal kits featuring flavorful sauces and spices by This Little Goat. With this partnership, consumers in select markets will also have the chance to purchase the full line of This Little Goat cooking sauces and spices via Peapod.
In the fall, consumers can expect to be introduced to even more chef-inspired meal kits featuring flavorful sauces and spices by This Little Goat. With this partnership, consumers in select markets will also have the chance to purchase the full line of This Little Goat cooking sauces and spices via Peapod.
Trend Themes
1. Chef-inspired Meal Kits - Opportunity for businesses to collaborate with chefs and offer meal kits inspired by their signature dishes.
2. Globally Inspired Cooking Sauces - Disruptive innovation potential in developing new cooking sauces and spices with international flavors.
3. Convenience in Home Cooking - There is an opportunity for companies to provide consumers with easy-to-prepare meal kits that offer restaurant-quality dishes at home.
Industry Implications
1. Meal Kit Delivery Services - Collaborations with renowned chefs can differentiate meal kit delivery services and attract more customers.
2. Food and Beverage Manufacturing - Manufacturers can develop new lines of globally inspired cooking sauces and spices to meet the demand for unique flavors.
3. Online Grocery Retail - Online grocery retailers can partner with chefs to offer exclusive meal kits and expand their product offerings.
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