The Pipcorn Heirloom Crunchies Come in Three Flavor Options
Michael Hemsworth — September 19, 2020 — Marketing
References: pipsnacks & drugstorenews
The Pipcorn Heirloom Crunchies are a new baked snack option from the brand that will deliver exceptional taste and crunch for consumers to enjoy in place of conventional snacks on the market. The snacks come in three flavor options including Cheddar, Cheddar Jalapeño and Parmesan Truffle, which are all made with sustainable heirloom corn along with organic cheese. Priced at $3.99 a bag, the snacks are a well-balanced alternative to other snacks that are perfect for enjoyment on their own or with additional pairings.
Co-Founder Jeff Martin spoke on the Pipcorn Heirloom Crunchies saying, "The beginning of a new decade uncharacteristically brought about a need for nostalgia. We’ve wanted to release a line like this since we launched our cult-favorite Cheese Balls. It reminds us of the memories we had eating cheesy snacks, but had stopped eating due to their artificial additives and substandard ingredients. We are excited to bring back the memory with a better-for-you twist.”
Co-Founder Jeff Martin spoke on the Pipcorn Heirloom Crunchies saying, "The beginning of a new decade uncharacteristically brought about a need for nostalgia. We’ve wanted to release a line like this since we launched our cult-favorite Cheese Balls. It reminds us of the memories we had eating cheesy snacks, but had stopped eating due to their artificial additives and substandard ingredients. We are excited to bring back the memory with a better-for-you twist.”
Trend Themes
1. Heirloom Snacks - Opportunity for other snack brands to introduce unconventional heirloom ingredients as a healthier snack option.
2. Baked Snacks - Opportunity for companies to develop healthier baked snack options to replace traditional fried snacks.
3. Organic Cheese - Opportunity for cheese companies to market organic cheese as a healthier alternative to processed cheese in snack products.
Industry Implications
1. Snack Foods - Companies should incorporate natural and healthier ingredients that consumers are seeking in their snack products.
2. Organic Foods - Opportunity for organic food companies to develop new and innovative snack products that cater to consumers looking for healthier snacking options.
3. Cheese - Cheese companies can develop a range of organic and natural cheese options for use in healthy snack products.
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