Japan's Machi Machi Serves Unique Beverages Like 'Wildberry Cheese Tea'
Laura McQuarrie — June 14, 2019 — Lifestyle
References: japantimes.co.jp
Until it opens its permanent location in Japan, cheese tea shop Machi Machi is currently running a pop-up that offers a preview of the innovative cheese teas that it will be serving at the new space. The shop is known for its cold tea beverages that are topped with milk and a floating layer of cream cheese foam.
Machi Machi treats people in Japan to flavors like the sweet Iron Buddha Oolong Cheese Tea and the Wildberry Cheese Tea, which boasts well-balanced flavors that are both sweet and tart.
Consumers are gravitating towards texture-rich snacks and drinks, and the craving for multi-sensorial eating experiences is absolutely satisfied by the foamy, savory, sweet and slightly salty taste of flavored cheese teas.
Machi Machi treats people in Japan to flavors like the sweet Iron Buddha Oolong Cheese Tea and the Wildberry Cheese Tea, which boasts well-balanced flavors that are both sweet and tart.
Consumers are gravitating towards texture-rich snacks and drinks, and the craving for multi-sensorial eating experiences is absolutely satisfied by the foamy, savory, sweet and slightly salty taste of flavored cheese teas.
Trend Themes
1. Texture-rich Beverages - Incorporating unique textures into beverages can create a multi-sensorial experience for consumers.
2. Cheese-infused Drinks - Blending cheese with tea creates a unique flavor profile that appeals to adventurous taste buds.
3. Sweet-tart Flavor Combinations - Combining sweet and tart flavors in beverages can provide a balanced taste experience.
Industry Implications
1. Beverage Industry - Innovating with texture and flavor can disrupt the traditional beverage market.
2. Snack Industry - Expanding into cheese-infused beverages can offer new options for snack companies to explore.
3. Café Industry - Introducing cheese teas can attract customers seeking unique and innovative beverage offerings.
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