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Matcha-Almond Tea Floats

Clean the Sky - Positive Eco Trends & Breakthroughs

The Matcha & Crushed Almond Milk Tea Latte Can Be Enjoyed as a Float

— June 13, 2023 — Lifestyle
Starbucks Japan's Matcha & Crushed Almond Milk Tea Latte is a special summer drink that can only be found at Starbucks Tea & Cafe locations in Japan, which specialize in the creation of tea products. This season, Starbucks Japan is encouraging customers to try the colorful tea latte as a float with a scoop of vanilla ice cream, so that the layers of vibrant green matcha and almond milk come together in a fun way with every sip.

This fragrant and colorful summertime beverage features a slightly sweetened shot of matcha, plus an icy almond milk base, white mocha-flavored syrup and crushed whole almonds for texture.

For those who are a fan of enjoying the float, select locations are also serving other tea lattes and tea Frappuccinos as floats.
Trend Themes
1. Tea-based Floats - Opportunity for innovative tea shops and cafes to create unique and refreshing tea-based floats by combining different flavors and ingredients.
2. Matcha Innovation - Chance for beverage companies to explore new ways of incorporating matcha into their products, such as matcha-infused milkshakes or matcha-flavored desserts.
3. Specialized Tea Products - Potential for tea-focused businesses to develop and market specialized tea products, such as unique tea blends or tea-infused snacks.
Industry Implications
1. Tea Shop/cafe Industry - Disruptive innovation opportunity to introduce inventive tea-based floats and attract customers looking for refreshing and unique beverage options.
2. Beverage Industry - Opportunity for companies to capitalize on the popularity of matcha by incorporating it into various beverage offerings and appealing to the growing demand for innovative flavors.
3. Food Industry - Chance for food companies to explore innovative ways of incorporating tea flavors and products into desserts and snacks, catering to health-conscious consumers seeking new and exciting food options.
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