The Cheddar Cheese Pretzel Crisps are Flavorful and Versatile
Michael Hemsworth — September 19, 2020 — Marketing
References: pretzelcrisps & delimarketnews
The Cheddar Cheese Pretzel Crisps are the latest flavor option from the brand that will provide consumers with a satisfying snack that's perfect on its own or as an addition to charcuterie board.
The pretzels have an ultra-thin profile like the other flavor varieties and are made with real cheddar cheese in order to provide consumers with a satisfyingly cheesy crunch to enjoy. The pretzels come in a 7.2 ounce bag and are being launched at retailers nationwide.
VP of Salty Snacks Betsy Morreale spoke on the new Cheddar Cheese Pretzel Crisps saying, "Cheddar Cheese felt like a perfect fit to our already expansive flavor portfolio. We know how popular the flavor profile is with consumers and saw it as an opportunity to target those cheese lovers even further. Pretzel Crisps has such a dedicated fanbase, and with the addition of the new Cheddar Cheese flavor, we will not only be able to cater to existing consumers but also appeal to and bring in new consumers with the latest addition.”
The pretzels have an ultra-thin profile like the other flavor varieties and are made with real cheddar cheese in order to provide consumers with a satisfyingly cheesy crunch to enjoy. The pretzels come in a 7.2 ounce bag and are being launched at retailers nationwide.
VP of Salty Snacks Betsy Morreale spoke on the new Cheddar Cheese Pretzel Crisps saying, "Cheddar Cheese felt like a perfect fit to our already expansive flavor portfolio. We know how popular the flavor profile is with consumers and saw it as an opportunity to target those cheese lovers even further. Pretzel Crisps has such a dedicated fanbase, and with the addition of the new Cheddar Cheese flavor, we will not only be able to cater to existing consumers but also appeal to and bring in new consumers with the latest addition.”
Trend Themes
1. Cheese-flavored Snacks - The introduction of Cheddar Cheese Pretzel Crisps to the brand’s portfolio introduces an opportunity for more cheese-flavored snack options in the market.
2. Ultra-thin Snacks - Cheddar Cheese Pretzel Crisps’ ultra-thin profile presents potential for manufacturing other ultra-thin snacks that appeal to health-conscious customers.
3. Snack Mixes - Cheddar Cheese Pretzel Crisps' versatility opens an opportunity for snack companies to expand the snack mixes category by incorporating it in their products.
Industry Implications
1. Snack Foods - Cheddar Cheese Pretzel Crisps and its unique flavor profile creates an opportunity for innovation in the snack food industry.
2. Retail - Snack foods continue to thrive in the retail industry as more of them are being launched nationwide.
3. Consumer Goods - Introducing Cheddar Cheese Pretzel Crisps to the consumer goods market highlights the importance of innovation in creating different snack options.
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