The RITZ Everything Toasted Chips are Ideal for Dipping
Michael Hemsworth — March 16, 2023 — Lifestyle
References: ritzcrackers & snackandbakery
The RITZ Everything Toasted Chips have been launched to coincide with March Madness and provide fans with a way to enjoy a crunchy snack when watching the games.
The product features the signature crispy texture, which is infused with poppy seeds, garlic, onion and sea salt to give it a true everything bagel taste. The snack will be added to the brand's existing range of flavors, which includes Cheddar, Sour Cream & Onion and more. Priced at $3.95 each, the snack is great for being served with your choice of dip.
The RITZ Everything Toasted Chips are launching alongside a sweepstakes for March Madness, which will give fans the change to win tickets to the 2024 NCAA Final Four by simply entraining online.
The product features the signature crispy texture, which is infused with poppy seeds, garlic, onion and sea salt to give it a true everything bagel taste. The snack will be added to the brand's existing range of flavors, which includes Cheddar, Sour Cream & Onion and more. Priced at $3.95 each, the snack is great for being served with your choice of dip.
The RITZ Everything Toasted Chips are launching alongside a sweepstakes for March Madness, which will give fans the change to win tickets to the 2024 NCAA Final Four by simply entraining online.
Trend Themes
1. Toasted Chips Craze - The market for chips that aim to replicate the flavors of popular foods like bagels or pizza is growing and presents a great opportunity for snack companies to innovate on flavors.
2. Sports-season Exclusive Snacks - Snack products released specifically for certain sports seasons, like March Madness or the Super Bowl, can be a lucrative and unconventional marketing strategy.
3. Alternative Dipping Snacks - Dipping snacks that aren't your typical potato chips or crackers can differentiate snack brands and seize a unique spot in the market.
Industry Implications
1. Snack Foods - Snack companies can integrate popular food flavors into chip products, creating new sales opportunities.
2. Sports Merchandise - Companies that collaborate with sporting events or teams can market exclusive snacks to fans and capitalize on brand visibility during game season.
3. Dips and Spreads - Dips and spreads manufacturers can potentially collaborate with snack companies to offer cross-promotion opportunities and introduce new flavors to their line of products.
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