Tillamook's Cheddar Collection Has Pants with Insulated Cheese Pockets
Laura McQuarrie — January 25, 2022 — Marketing
References: shop.tillamook & foodandwine
Tillamook's online shop is not only the place to purchase hard-to-find specialty cheeses, it's also where to find the Cheddar Collection and for the first time ever, the brand's 40-pound block of cheddar.
This cheese-centered collection from the brand boasts "bold, fashion-forward, limited-run swag" from the Portland Garment Factory, including styles like Party Pants with removable, insulated pockets that could also be used as clutches or wristlets for carrying cheese around. There are also other pieces of apparel and accessories for cheese lovers, all of which help Cheddar Day celebrations to go off in style.
For National Cheddar Day, the brand made its 40-pound Mother Loaf available to the public for the first time ever. Ordinarily, these big blocks of cheese are broken down to create smaller products and unsurprisingly, the 25 loaves sold out in a matter of 20 minutes.
This cheese-centered collection from the brand boasts "bold, fashion-forward, limited-run swag" from the Portland Garment Factory, including styles like Party Pants with removable, insulated pockets that could also be used as clutches or wristlets for carrying cheese around. There are also other pieces of apparel and accessories for cheese lovers, all of which help Cheddar Day celebrations to go off in style.
For National Cheddar Day, the brand made its 40-pound Mother Loaf available to the public for the first time ever. Ordinarily, these big blocks of cheese are broken down to create smaller products and unsurprisingly, the 25 loaves sold out in a matter of 20 minutes.
Trend Themes
1. Cheese-inspired Fashion - Fashion lines are beginning to incorporate food items as inspiration for clothing designs.
2. Niche Apparel Collections - Companies are developing and marketing apparel collections to specific target markets or interests.
3. Non-traditional Product Line Expansion - Brands are exploring new product line extensions to differentiate themselves from competitors.
Industry Implications
1. Fashion - Fashion designers and companies are collaborating with food brands for apparel collections.
2. Food - Food brands are expanding their offerings to include non-traditional products like apparel and accessories.
3. E-commerce - Online shops are taking advantage of niche offerings to create unique and exclusive collections for their consumers.
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