Heineken's #ChampionTheMatch Campaign Shares 3D Printable Designs
Rahul Kalvapalle — April 29, 2015 — Lifestyle
References: thingiverse & thingiverse
#ChampionTheMatch is a new campaign initiated by Heineken, official sponsor of the UEFA Champions League soccer tournament,which uses the latest technology to maximize soccer fans' enjoyment while watching big games.
The latest iteration of this campaign comprises the introduction of a 3D Printable Match Pack, with fans given access to an open source file platform containing 3D-printable files that can be fed into a 3D printer to create 3D-printed drinking tools. The pack consists of a bottle opener, beer bucket and coaster, key components to any big European football night.
Heineken's incredibly creative TV spots and experiential marketing campaigns have already ensured that the brand's name is inexplicably linked with the world's most respected club soccer tournament. The #ChampionTheMatch 3D Printable Match Pack initiative shows that Europe's biggest brewer seemingly never tires of leveraging the most modern technology to enhance consumers' brand experience and attachment.
The latest iteration of this campaign comprises the introduction of a 3D Printable Match Pack, with fans given access to an open source file platform containing 3D-printable files that can be fed into a 3D printer to create 3D-printed drinking tools. The pack consists of a bottle opener, beer bucket and coaster, key components to any big European football night.
Heineken's incredibly creative TV spots and experiential marketing campaigns have already ensured that the brand's name is inexplicably linked with the world's most respected club soccer tournament. The #ChampionTheMatch 3D Printable Match Pack initiative shows that Europe's biggest brewer seemingly never tires of leveraging the most modern technology to enhance consumers' brand experience and attachment.
Trend Themes
1. 3D Printing for Fan Engagement - Brands can leverage 3D printing technology to create interactive and customizable experiences for fans, promoting brand loyalty.
2. Open Source Innovation in Marketing - Creating open source files for products can allow for widespread access to personalized versions of a product, increasing its appeal to a larger audience
3. Multi-purpose Product Design - Designing products that serve multiple purposes can increase their value and appeal to consumers while also reducing production costs.
Industry Implications
1. Alcohol Manufacturing - Alcohol brands can use technology to create engaging experiences that promote brand loyalty and build a larger, more dedicated fan base.
2. 3D Printing - 3D printing can be utilized in marketing campaigns and product design to create customizable and interactive experiences for consumers.
3. Sports Merchandising - Creating multi-purpose products for fans can increase brand appeal and offer unique merchandise opportunities in the sports industry.
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