The Champion Sprayon Fresh Carpet Campaign Targets Home Stenches
Meghan Young — April 22, 2012 — Marketing
References: grey & ibelieveinadv
It may be a repulsive thought, but sometimes rugs can end up smelling really bad after a while, which the Champion Sprayon Fresh Carpet ad campaign shows. Although slightly exaggerated, people could very well liken their dirty rug to a sheep pen or a sewage pit. Whatever it may remind them of, smelly carpets can really affect the atmosphere of a home.
Conceived and executed by Grey, an ad agency based in Dubai, United Arab Emirates, the Champion Sprayon Fresh Carpet ad campaign creatively depicts how disgusting certain smells can be. Creative directed by Alisdair Miller, the print ads were photographed by Graham Tooby. It is the illustrations done by Loupe Imaging that really adds context to the overall ad campaign. The contrast between the illustrations and their squeaky clean surroundings is intriguing.
Conceived and executed by Grey, an ad agency based in Dubai, United Arab Emirates, the Champion Sprayon Fresh Carpet ad campaign creatively depicts how disgusting certain smells can be. Creative directed by Alisdair Miller, the print ads were photographed by Graham Tooby. It is the illustrations done by Loupe Imaging that really adds context to the overall ad campaign. The contrast between the illustrations and their squeaky clean surroundings is intriguing.
Trend Themes
1. Odor-killing Technology - The Champion Sprayon Fresh Carpet campaign highlights the demand for innovative technologies that can eliminate odors from carpets and improve home atmosphere.
2. Emotional Advertising - The use of exaggerated visuals in the ad campaign demonstrates the growing trend of emotional advertising to capture consumers' attention and create a memorable brand experience.
3. Visual Storytelling - Loupe Imaging's illustrations showcase the rising trend of visual storytelling in advertising, encouraging businesses to convey their message creatively through captivating visuals.
Industry Implications
1. Home Cleaning Products - The Champion Sprayon Fresh Carpet campaign presents an opportunity for the home cleaning products industry to develop innovative solutions that effectively tackle and eliminate carpet odors.
2. Advertising & Marketing - The use of emotional advertising and visual storytelling in the Champion Sprayon Fresh Carpet campaign highlights the potential for disruption and creative approaches within the advertising and marketing industry.
3. Interior Design - The impact of smelly carpets on the atmosphere of a home showcased in the Champion Sprayon Fresh Carpet campaign presents an opportunity for the interior design industry to create odor-resistant carpets and flooring solutions.
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