Chambord Launches World's Most Expensive Bottle of Spirits
Marissa Liu — September 22, 2009 — Luxury
References: breakfastattiffanys & chambordbydonaldedge
Donald Edge has created a $3.5 million (£2 million) bottle of Chambord liqueur. What will be entered into the Guinness Book of World Records as the most expensive bottle of spirits was created to celebrate the new stage version of Breakfast at Tiffany’s, starring Anna Friel.
The Chambord liqueur Royal orb bottle is hand-wrought from 18 carat yellow gold, encrusted with the finest pink pearls and over 1,100 exquisitely cut round and pear shaped diamonds and a large square cut emerald diamond. This exquisite casing will house the French label’s iconic black raspberry liqueur.
This expensive, but magnificent, sparkling bottle of Chambord liqueur will be displayed on the opening night of Breakfast at Tiffany’s in the Chambord bar at the Theatre Royal Haymarket. The Chambord liqueur bottle by Donald Edge will officially launch at London Fashion Week on September 22.
The Chambord liqueur Royal orb bottle is hand-wrought from 18 carat yellow gold, encrusted with the finest pink pearls and over 1,100 exquisitely cut round and pear shaped diamonds and a large square cut emerald diamond. This exquisite casing will house the French label’s iconic black raspberry liqueur.
This expensive, but magnificent, sparkling bottle of Chambord liqueur will be displayed on the opening night of Breakfast at Tiffany’s in the Chambord bar at the Theatre Royal Haymarket. The Chambord liqueur bottle by Donald Edge will officially launch at London Fashion Week on September 22.
Trend Themes
1. Luxury Spirits - The trend of producing and marketing high-end, expensive spirits for special occasions is on the rise, creating opportunities for niche market disruption.
2. Jewelry Packaging - The trend of using jewelry-grade precious metals and stones for packaging luxury consumer goods, highlights the value of presentation thereby creating opportunities for unique product innovation.
3. Celebrity Branding - The trend of promoting products with celebrity associations to increase consumer appeal and justify premium pricing often creates a unique selling point for businesses to explore more celebrity partnerships.
Industry Implications
1. Spirits - The spirits industry can invest in creating bespoke high-end concoctions for the discerning consumer and offer special edition luxury packaging as part of their product portfolio.
2. Jewelry - Jewelry designers and manufacturers can explore creating bespoke and custom jewelry packaging for luxury brands and products.
3. Entertainment - The entertainment industry can leverage the popularity of brand associations with celebrity personas to promote their projects, merchandise and other licensed products.
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