P.F. Chang's is Helping Families and Grads Celebrate with Food
Laura McQuarrie — April 24, 2019 — Lifestyle
References: pfchangs & prnewswire
Asian-themed casual dining restaurant P.F. Chang's is helping people celebrate with food this season by introducing fun gift cards that are specific to different kinds of occasions. These P.F. Chang's gift cards include options for Mother's Day, Father's Day and graduations and for a limited time, the restaurant is offering bonus rewards with purchases for a limited time.
This year, P.F. Chang's is helping families celebrate Mother's Day by offering a free mini dessert with any entrée purchase, plus an offer for a free appetizer or full-size dessert on mom's next visit. Later on, the restaurant will also be putting together a special offer for dads, which will share a complimentary P.F. Chang's branded beer bottle opener with an offer for free Street Fare or Dim Sum on his next visit.
This year, P.F. Chang's is helping families celebrate Mother's Day by offering a free mini dessert with any entrée purchase, plus an offer for a free appetizer or full-size dessert on mom's next visit. Later on, the restaurant will also be putting together a special offer for dads, which will share a complimentary P.F. Chang's branded beer bottle opener with an offer for free Street Fare or Dim Sum on his next visit.
Trend Themes
1. Occasion-specific Gift Cards - Opportunity for restaurants to introduce gift cards tailored to different occasions for greater personalization.
2. Bonus Rewards with Purchases - Incentivizing customers with bonus rewards can increase sales and encourage repeat visits.
3. Special Offers for Specific Holidays - Creating special offers for specific holidays can attract customers and boost sales during those periods.
Industry Implications
1. Casual Dining Restaurants - Casual dining restaurants can explore occasion-specific gift cards and bonus rewards to enhance customer experience and loyalty.
2. Retail Gift Card Industry - Opportunity for the retail gift card industry to develop occasion-specific gift cards tailored for different celebrations.
3. Food and Beverage Industry - Restaurants in the food and beverage industry can leverage special offers for specific holidays to attract customers and drive sales.
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