'Cauli-Bites' Reinvent Potato Tots with a Cruciferous Vegetable
Laura McQuarrie — September 19, 2018 — Lifestyle
References: nolitanatural & instagram
Nolita shared its cauliflower tots at this year's Natural Products Expo East, which are made without potatoes yet packed full of goodness from the cruciferous vegetable, egg whites, cheese, onion, almond flour and seasoning.
The low-carb, high-protein cauliflower tots are free from gluten and low in calories, making them ideal for a range of health-conscious consumers who are looking for an alternative to traditional potato-based bites.
A growing number of consumers adopting gluten-free, paleo, ketogenic and free-from lifestyles challenges brands to innovate to meet these new dietary needs. As such, many companies are turning to simple vegetable ingredients like cauliflower, which has the potential to serve as a great grain-free, gluten-free stand-in for everything from white rice to conventionally glutinous pizza crusts.
The low-carb, high-protein cauliflower tots are free from gluten and low in calories, making them ideal for a range of health-conscious consumers who are looking for an alternative to traditional potato-based bites.
A growing number of consumers adopting gluten-free, paleo, ketogenic and free-from lifestyles challenges brands to innovate to meet these new dietary needs. As such, many companies are turning to simple vegetable ingredients like cauliflower, which has the potential to serve as a great grain-free, gluten-free stand-in for everything from white rice to conventionally glutinous pizza crusts.
Trend Themes
1. Gluten-free Alternatives - Disruptive innovation opportunities lie in creating gluten-free versions of popular foods using alternative ingredients like cauliflower.
2. Low-carb, High-protein Snacks - Opportunities for disruptive innovation exist in developing low-carb, high-protein snacks as more consumers seek healthier snack options.
3. Simple Vegetable Ingredients - Brands can explore disruptive innovation by utilizing simple vegetable ingredients, such as cauliflower, as versatile substitutes in various food products.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the demand for gluten-free and healthier snack options by developing innovative products like cauliflower tots.
2. Health and Wellness - The health and wellness industry can leverage the growing interest in low-carb, high-protein snacks by creating and promoting nutritious alternatives to traditional potato-based bites.
3. Plant-based Foods - The plant-based foods industry has the opportunity to incorporate cauliflower and other simple vegetable ingredients into their product offerings, catering to consumers looking for grain-free and gluten-free options.
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