California's Cauldron Ice Cream Will Open 5 Toronto Locations
Ellen Smith — January 10, 2018 — Lifestyle
References: cauldronicecream & dailyhive
Cauldron Ice Cream, the California-based parlor that's famed for its made-to-order liquid nitrogen concoctions and puffy waffle cones has just announced “a multi-unit franchise deal with Toronto," bringing a reported five locations to the Canadian city.
Visitors of Cauldron Ice Cream can expect to receive their sweet treat in fluffy waffle cones, which drew inspiration from Hong Kong's famous 'puffle' cones. The ice cream itself is served in Instrgrammable shapes like roses, while featuring signature flavors like Milk and Cereal and Earl Grey Lavender.
These new locations will be the first to exist outside of California since the franchise opened in 2015. The parlor also expects to continue to expand throughout the U.S in 2018.
Visitors of Cauldron Ice Cream can expect to receive their sweet treat in fluffy waffle cones, which drew inspiration from Hong Kong's famous 'puffle' cones. The ice cream itself is served in Instrgrammable shapes like roses, while featuring signature flavors like Milk and Cereal and Earl Grey Lavender.
These new locations will be the first to exist outside of California since the franchise opened in 2015. The parlor also expects to continue to expand throughout the U.S in 2018.
Trend Themes
1. Made-to-order Liquid Nitrogen Concoctions - The trend of made-to-order liquid nitrogen concoctions presents an opportunity for innovative ice cream parlors to create unique and interactive desserts.
2. Instagrammable Shapes and Flavors - The trend of serving ice cream in Instagrammable shapes and flavors provides an opportunity for businesses to attract social media-savvy customers and create viral marketing.
3. Expansion of Ice Cream Franchises - The trend of expanding ice cream franchises outside of their home base presents opportunities for growth and brand recognition in new markets.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend of made-to-order liquid nitrogen concoctions by offering unique and innovative dessert options.
2. Hospitality and Tourism - The hospitality and tourism industry can leverage the trend of serving Instagrammable ice cream shapes and flavors to attract and engage tourists and visitors.
3. Franchise and Retail - The franchise and retail industry can explore the trend of expanding ice cream franchises to new markets as a strategy for business growth and market penetration.
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