The Cathedral City Sandwich Slices Come in Two Options
Michael Hemsworth — April 15, 2020 — Marketing
The Cathedral City Sandwich Slices are a new cheese product announced by Saputo Dairy UK to offer consumers a convenient way to create their favorite meals from home.
The cheese products will be available starting mid-April, and will come in two varieties including Mature and Lighter Mature, which both come in 150 gram serving sizes. The cheese products are perfect for consumers seeking to streamline their sandwich making by eliminating the need to cut up cheese as a topper.
Cathedral City Marketing Controller Neil Stewart spoke on the new Cathedral City Sandwich Slices saying, "Our consumer research found that the square slices currently on the market aren’t optimized for using with bread; over half of consumers revealing that they have to use 1.5-2 slices of cheese in their sandwich and almost 2/3 of our sample telling us they wanted a (cheese) slice that covers the whole slice of bread. In response to this demand we’re taking the bold step to migrate our full Cathedral City sliced cheese range into a larger ‘sandwich sized’ format, for the perfect fit – with cheese in every bite. As the only brand to offer this benefit, we are confident that our latest innovation will provide shoppers with the perfect solution to their sandwich needs.”
The cheese products will be available starting mid-April, and will come in two varieties including Mature and Lighter Mature, which both come in 150 gram serving sizes. The cheese products are perfect for consumers seeking to streamline their sandwich making by eliminating the need to cut up cheese as a topper.
Cathedral City Marketing Controller Neil Stewart spoke on the new Cathedral City Sandwich Slices saying, "Our consumer research found that the square slices currently on the market aren’t optimized for using with bread; over half of consumers revealing that they have to use 1.5-2 slices of cheese in their sandwich and almost 2/3 of our sample telling us they wanted a (cheese) slice that covers the whole slice of bread. In response to this demand we’re taking the bold step to migrate our full Cathedral City sliced cheese range into a larger ‘sandwich sized’ format, for the perfect fit – with cheese in every bite. As the only brand to offer this benefit, we are confident that our latest innovation will provide shoppers with the perfect solution to their sandwich needs.”
Trend Themes
1. Convenient Cheese Slices - Creating sandwich-sized cheese slices offers convenience and time-saving for consumers.
2. Optimized Cheese for Sandwiches - Responding to consumer demands for a cheese slice that covers the whole slice of bread creates an opportunity for differentiation and satisfaction.
3. Streamlining Sandwich Making - The introduction of sandwich-sized cheese slices eliminates the need for cutting cheese as a topper, simplifying the sandwich-making process.
Industry Implications
1. Dairy - The dairy industry can explore the production of convenient sandwich-sized cheese slices to cater to the growing demand for quick and easy meal solutions.
2. Packaged Foods - The packaged foods industry can incorporate sandwich-sized cheese slices into their product offerings to provide consumers with convenient and ready-to-use ingredients for sandwiches and other meals.
3. Food Packaging - The food packaging industry can develop innovative packaging solutions specifically designed for sandwich-sized cheese slices to ensure freshness and easy storage.
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