Catalog Living Adds Commentary to Pretty Fake Homes
Vittoria Natarelli — June 28, 2010 — Pop Culture
References: catalogliving.tumblr & buzzfeed
The hilarious Catalog Living Tumblr blog adds witty commentary to images of so-perfect-they're-fake homes.
You will be surprised when you notice how many random objects appear in the images. My favorite details that the Tumblr creator notices are the "old-timey buoys" and the random tree branches in one bedroom. The Catalog Living Tumblr is such an original idea and the creator intelligently pokes fun at the images of perfection.
Implications - Thanks to the advent of the Internet, contemporary society has made it easy and popular for the public certain aspects of everyday life. A company that seeks to capitalize on this 21st century form of criticism would be wise to create an advertising campaign that mocks or mimics a comedic commonplace activity that opposes the brand's ideology or image.
You will be surprised when you notice how many random objects appear in the images. My favorite details that the Tumblr creator notices are the "old-timey buoys" and the random tree branches in one bedroom. The Catalog Living Tumblr is such an original idea and the creator intelligently pokes fun at the images of perfection.
Implications - Thanks to the advent of the Internet, contemporary society has made it easy and popular for the public certain aspects of everyday life. A company that seeks to capitalize on this 21st century form of criticism would be wise to create an advertising campaign that mocks or mimics a comedic commonplace activity that opposes the brand's ideology or image.
Trend Themes
1. Internet Critique - Opportunities for companies to create advertising campaigns that mock or mimic comedic commonplace activities.
2. Parody Homes - Potential for creating fake homes or home designs with witty commentary.
3. Perfectly Fake - Creating perfectly fake images or products with hidden humorous details.
Industry Implications
1. Advertising - Creating ad campaigns that leverage internet critique and comedic activities.
2. Home Decor - Designing parody homes or home decor items with witty commentary.
3. Online Retail - Selling perfectly fake products or images with hidden humorous details.
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