The Black Cat Friday Charity Helps Black Felines Get Adopted
Grace Mahas — December 2, 2019 — Marketing
References: blackcatfriday.shop & thedrum
According to Black Cat Friday -- a charity event that specifically focuses on finding black felines forever homes -- black cats are the least likely to be adopted, spend 40 percent more time in shelters than other cats, and have the highest euthanasia rates.
In an effort to help these furry friends find loving families, the Black Cat Friday campaign was, ironically and intentionally, launched on Black Friday. The charity partnered with Amazon Smiles, a philanthropic division of the mega e-commerce site that will donate a portion of all sales to the foundation. The tagline of the marketing initiatives is 'Buy Stuff. Save Cats." and features adorable images of black felines.
While the Black Cat Friday campaign is only running during the infamous shopping day, you can donate to the charity at any time via www.brooklynanimalaction.org/little-panthers/.
In an effort to help these furry friends find loving families, the Black Cat Friday campaign was, ironically and intentionally, launched on Black Friday. The charity partnered with Amazon Smiles, a philanthropic division of the mega e-commerce site that will donate a portion of all sales to the foundation. The tagline of the marketing initiatives is 'Buy Stuff. Save Cats." and features adorable images of black felines.
While the Black Cat Friday campaign is only running during the infamous shopping day, you can donate to the charity at any time via www.brooklynanimalaction.org/little-panthers/.
Trend Themes
1. Increased Awareness for Black Cat Adoption - Charity events and campaigns are focusing on promoting the adoption of black cats, raising awareness about their lower adoption rates and higher euthanasia rates.
2. Partnerships with E-commerce Platforms for Charitable Donations - Charities are teaming up with e-commerce platforms to create donation initiatives, where a portion of the sales is donated to the cause.
3. Seasonal and Holiday-themed Adoption Campaigns - Adoption campaigns are being launched during specific holidays or shopping days to leverage the increased attention and willingness to donate during those times.
Industry Implications
1. Animal Welfare and Adoption - The animal welfare industry can explore ways to promote the adoption of black cats through targeted campaigns and partnerships with e-commerce platforms.
2. E-commerce and Philanthropy - E-commerce platforms can collaborate with charities to create initiatives that allow customers to support causes through their purchases.
3. Non-profit and Charity - Non-profit organizations can take advantage of seasonal and holiday-themed campaigns to raise awareness and generate donations.
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