MARKET and Looney Tunes Launch a Collaborative Clothing Capsule
Niko Pajkovic — July 28, 2022 — Fashion
References: marketmarketmarket & hypebeast
Online vintage clothing retailer MARKET has once again teamed up with the iconic kid's cartoon series Looney Tunes to release a concise apparel capsule that oozes nostalgia.
The new MARKET x Looney Tunes collection draws inspiration from 90s-era Cartoon Network aesthetics by transferring a variety of classic Looney Tunes imagery and visual motifs onto wardrobe staples, including pullover hoodies and t-shirts. Characters featured on the apparel include Bugs Bunny, Daffy Duck, Marvin the Martian, and Duck Dodgers. In one standout piece, Bugs Bunny's signature doctor get-up is evoked with text reading "Call My Doctor." In another, Marvin is depicted battling the Duck Dodgers.
Interested consumers can find the entire collection on MARKET's website, where individual items are being sold in either black or white colorways.
Image Credit: MARKET
The new MARKET x Looney Tunes collection draws inspiration from 90s-era Cartoon Network aesthetics by transferring a variety of classic Looney Tunes imagery and visual motifs onto wardrobe staples, including pullover hoodies and t-shirts. Characters featured on the apparel include Bugs Bunny, Daffy Duck, Marvin the Martian, and Duck Dodgers. In one standout piece, Bugs Bunny's signature doctor get-up is evoked with text reading "Call My Doctor." In another, Marvin is depicted battling the Duck Dodgers.
Interested consumers can find the entire collection on MARKET's website, where individual items are being sold in either black or white colorways.
Image Credit: MARKET
Trend Themes
1. Cartoon-themed Apparel - Collaborations between fashion brands and iconic cartoon series to launch apparel collections that feature vintage graphics and designs.
2. 90s Cartoon Aesthetic - Use of visual motifs and imagery from 90s cartoon series to design apparel and accessories that evoke nostalgia among millennial and Gen Z consumers.
3. Nostalgic Wardrobe Staples - Creating fashion items that combine retro and contemporary elements to design unisex apparel pieces with vintage-inspired prints and graphics.
Industry Implications
1. Fashion - The fashion industry can leverage collaborations with iconic cartoon series to design trendy apparel and accessories that tap into nostalgia and evoke a sense of whimsy to attract millennial and Gen Z consumers.
2. Entertainment - The entertainment industry can partner with fashion brands to launch limited edition merchandise and apparel collections that feature iconic cartoon characters and designs, which can boost revenue and fan engagement.
3. E-commerce - The e-commerce industry can use nostalgia marketing to promote limited edition apparel collections that resonate with consumers' childhood memories and increase online engagement and sales.
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