The Tea Time Carton Packaging Hangs on the Wall for Ease-of-Use
Michael Hemsworth — September 16, 2016 — Lifestyle
References: matiaspapalini.wixsite & packagingoftheworld
Convenience is key when it comes to packaging design, which is put front and center with the conceptual Tea Time carton packaging.
Designed by Matías Papalini, the Tea Time packaging enables consumers to open the pack and stick it on the wall or a cupboard with the individual servings hanging down. When they want to make a cup, it can be easily torn off and brewed without having to go through the process of trying to locate the box in a crowded cupboard.
The Tea Time carton packaging features each bag labeled Monday through Friday, which encourages the product to be consumed each day as a means of relaxing and focusing. The daily dosage labeling also helps to push for consistent consumption to help encourage continued purchasing.
Designed by Matías Papalini, the Tea Time packaging enables consumers to open the pack and stick it on the wall or a cupboard with the individual servings hanging down. When they want to make a cup, it can be easily torn off and brewed without having to go through the process of trying to locate the box in a crowded cupboard.
The Tea Time carton packaging features each bag labeled Monday through Friday, which encourages the product to be consumed each day as a means of relaxing and focusing. The daily dosage labeling also helps to push for consistent consumption to help encourage continued purchasing.
Trend Themes
1. Convenient Packaging Design - Disruptive innovation opportunity: Explore innovative packaging solutions that make it more convenient for consumers to access and use products.
2. Wall-hanging Packaging - Disruptive innovation opportunity: Develop packaging designs that can be easily hung on walls or other surfaces, providing easy access and storage for consumers.
3. Daily Consumption Encouragement - Disruptive innovation opportunity: Create products with labeling or packaging that encourages daily consumption, fostering a habit in consumers.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Innovate within the food packaging industry to create convenient, user-friendly designs that enhance the consumer experience and maintain product freshness.
2. Home Organization - Disruptive innovation opportunity: Explore new products and solutions in home organization that help consumers easily store and access their belongings, such as wall-hanging packaging designs.
3. Beverage Industry - Disruptive innovation opportunity: Revolutionize the beverage industry by designing packaging solutions that promote daily consumption habits and provide convenience for on-the-go customers.
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