Cardsink Cards are Created by its Customers
Katherinev123 — January 2, 2010 — Marketing
References: cardsink & springwise
More and more, designs for products are being sourced from the crowds and in particular, a company’s own customers. Such is the case for CardsInk cards. The company’s greeting cards are chosen designs by its customers.
Customers wishing to submit a design to CardsInk cards simply visit the company’s site and upload their designs. Other visitors can vote on the card designs they like best and then CardsInk cards picks the designs that have been voted on the most and prints them for sale in its store. Winning card designers receive $100 USD, as well as an extra $50 if their designs get reprinted.
Customers wishing to submit a design to CardsInk cards simply visit the company’s site and upload their designs. Other visitors can vote on the card designs they like best and then CardsInk cards picks the designs that have been voted on the most and prints them for sale in its store. Winning card designers receive $100 USD, as well as an extra $50 if their designs get reprinted.
Trend Themes
1. Crowdsourced Product Design - Crowdsourcing design allows companies to tap into a vast pool of creative ideas from their customers, fostering innovation and customer engagement.
2. Customer-driven Production - Empowering customers to have a say in product design increases customer loyalty and creates a personalized experience, leading to a competitive advantage.
3. Social Voting for Product Selection - Allowing customers to vote on product designs not only increases their engagement but also provides valuable feedback for product improvement.
Industry Implications
1. Printing and Stationery - The printing and stationery industry can leverage crowdsourcing to create unique and customizable products, attracting a wider customer base.
2. E-commerce - Integrating customer-driven product design into e-commerce platforms enhances the shopping experience and differentiates online retailers from their competitors.
3. Retail and Consumer Goods - Retailers can adopt social voting systems to involve customers in the decision-making process, increasing customer satisfaction and brand loyalty.
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