The Toyota Yaris is a Car with a Personality That Likes to Laugh
Laura McQuarrie — February 26, 2015 — Autos
References: api.viglink & gizmodiva
It's not often that you meet a car with a personality like the Toyota Yaris. Ahead of Red Nose Day in benefit of Comic Relief this year, Toyota consulted with the iconic Mr Tickle for the design of its "Ha-ha-hatchback."
Bearing a licence plate that reads "TICK LME," the car challenges people to find its most sensitive spots. When tickled, the car's red nose lights up, the car laughs, rocks back and forth and squirts water from its washers as if it's crying from too much stimulation. Although the hilarious car is the one that's being tickled, people can't help but laugh, smile and be amused by this vehicle. As an official Red Nose Day partner, Toyota will be touring this comical vehicle at various venues in the UK.
Bearing a licence plate that reads "TICK LME," the car challenges people to find its most sensitive spots. When tickled, the car's red nose lights up, the car laughs, rocks back and forth and squirts water from its washers as if it's crying from too much stimulation. Although the hilarious car is the one that's being tickled, people can't help but laugh, smile and be amused by this vehicle. As an official Red Nose Day partner, Toyota will be touring this comical vehicle at various venues in the UK.
Trend Themes
1. Ticklish Car Trend - The trend of creating ticklish cars or cars with playful personalities to create an emotional connection with customers.
2. Personified Product Trend - The trend of personifying products, such as vehicles, to generate interest and social media buzz.
3. Charitable Marketing Trend - The trend of companies partnering with charitable organizations to promote a product or service while also giving back to the community.
Industry Implications
1. Automotive Industry - The automotive industry can create ticklish cars or cars with playful personalities to generate an emotional connection with customers and differentiate themselves from competitors.
2. Marketing Industry - The marketing industry can capitalize on the trend of personified products, such as vehicles, to generate interest and social media buzz for a product or service.
3. Philanthropy Industry - The philanthropy industry can partner with companies to help them promote a product or service while also raising money for a charitable cause.
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