The Sidecar Car Sharing Service Had Local Influencers Decorate Cars
Laura McQuarrie — March 25, 2014 — Autos
References: marketplace.side.cr & creativeguerrillamarketing
To announce its new community marketplace, car sharing service Sidecar invited several San Francisco-based tastemakers to participate in the #TastemakerTakeover. Tastemakers included representatives from Poshmark, a platform to buy and sell fashion, Tablehopper, a blog about dining in San Francisco and design blog Emmadime.
Each of these influencers decorated a Sidecar, which added a personal touch and made it feel as if they were riding right alongside you. The unusually decked out car interiors were extremely popular on Instagram, since they provided beautiful vignettes to snap photos of, as well as made perfect backdrops for selfies.
Riding in one of these cars and hashtagging it with #TastemakerTakeover also gives people the chance to win a month's worth of rides from Sidecar.
Each of these influencers decorated a Sidecar, which added a personal touch and made it feel as if they were riding right alongside you. The unusually decked out car interiors were extremely popular on Instagram, since they provided beautiful vignettes to snap photos of, as well as made perfect backdrops for selfies.
Riding in one of these cars and hashtagging it with #TastemakerTakeover also gives people the chance to win a month's worth of rides from Sidecar.
Trend Themes
1. Personalized Car Interiors - The trend of influencers decorating car interiors provides an opportunity for car manufacturers to offer customizable interior options.
2. Instagrammable Experiences - The popularity of decked out car interiors on Instagram highlights the potential for businesses in various industries to create visually appealing experiences that are shareable on social media.
3. Influencer Marketing Partnerships - The collaboration between Sidecar and influencers suggests the opportunity for businesses to leverage influencer marketing campaigns to reach their target audience.
Industry Implications
1. Automotive - Car manufacturers can explore disruptive innovation opportunities by offering customization options for car interiors to cater to individual preferences and styles.
2. Hospitality and Leisure - Hotels, restaurants, and other leisure businesses can create Instagram-worthy experiences by incorporating visually appealing decor and designs.
3. Digital Marketing and Advertising - Businesses can form partnerships with influencers to create authentic and engaging content that resonates with their target audience and drives brand awareness.
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