This Car Covered in 200,000 Cigarettes is an Impactful Installation
Corinne Guirgis — June 1, 2011 — Lifestyle
References: daylife & odditycentral
It doesn't get much more impactful than a car covered in 200,000 cigarettes when sending a message about the massive amounts of cigarettes that get smoked annually. This installation was created to celebrate World Anti-Tobacco Day, which took place on May 30th.
According to Oddity Central, campaigners in Mumbai and India created the smokable installation that was placed on display in a Mumbai shopping mall, where it attracted the attention of everyone who passed by. India is the world's second-largest producer and consumer of tobacco behind China, according to the American Cancer Society and the World Lung Foundation. About a fifth of Indians, or 241 million people, use tobacco in some form.
The compelling campaign urges smokers to think twice about the amount of tobacco they consume annually, as the average smoker will smoke the car away within a few years.
According to Oddity Central, campaigners in Mumbai and India created the smokable installation that was placed on display in a Mumbai shopping mall, where it attracted the attention of everyone who passed by. India is the world's second-largest producer and consumer of tobacco behind China, according to the American Cancer Society and the World Lung Foundation. About a fifth of Indians, or 241 million people, use tobacco in some form.
The compelling campaign urges smokers to think twice about the amount of tobacco they consume annually, as the average smoker will smoke the car away within a few years.
Trend Themes
1. Anti-smoking Campaigns - Develop impactful anti-smoking campaigns that visually demonstrate the negative effects of tobacco use.
2. Smoking Cessation Programs - Create smoking cessation programs tailored to populations with high tobacco usage rates, such as India.
3. Innovative Installation Art - Explore the use of installation art as a medium for delivering impactful social messages.
Industry Implications
1. Healthcare Industry - Provide healthcare services that address the negative health effects of tobacco use.
2. Advertising and Marketing Industry - Offer creative and impactful anti-smoking advertising and marketing campaigns.
3. Art Industry - Collaborate with social organizations and charities to create innovative installations that call attention to important social issues.
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