The Short Film 'Mushroom' Was Powered by Ford EVs
Grace Mahas — October 20, 2022 — Marketing
A captivating and highly distinctive film focusing on something that grows in the dark is Ford Canada's way of bringing its efforts to be a leader in the rapidly growing EV market into the light.
As part of its partnership with agency partner BBDO Canada, the auto brand created a short film called 'Mushroom' with Chilean-American director Danilo Parra. Parra has directed commercials for Nordstrom, Apple, and A$AP Rocky, as well as videos for Weezer and A$AP Rocky. The video will be available through Bell Media's Crave streaming service and YouTube.
No Ford vehicles are shown in the nearly seven-and-a-half-minute film, but the nighttime shoot was powered entirely by Ford Electrified Vehicles, including the F-150 Lightning® and two E-Transits. “It’s pretty liberating, allowing us to film wherever we want,” says Parra.
As part of its partnership with agency partner BBDO Canada, the auto brand created a short film called 'Mushroom' with Chilean-American director Danilo Parra. Parra has directed commercials for Nordstrom, Apple, and A$AP Rocky, as well as videos for Weezer and A$AP Rocky. The video will be available through Bell Media's Crave streaming service and YouTube.
No Ford vehicles are shown in the nearly seven-and-a-half-minute film, but the nighttime shoot was powered entirely by Ford Electrified Vehicles, including the F-150 Lightning® and two E-Transits. “It’s pretty liberating, allowing us to film wherever we want,” says Parra.
Trend Themes
1. Electrified Vehicle-powered Films - Using electrified vehicles to power films is an innovative way to showcase electric vehicle capabilities and could spark interest in new audiences to choose electric vehicles.
2. Redefining Brand Awareness Through Short Films - Collaborating with filmmakers to create unique short films that stray away from commercial advertising and instead offer insightful brand awareness can help a brand stand out and connect with customers on a deeper level.
3. Powering Artistic Creativity with Sustainable Solutions - The rise of electrified vehicle-powered films can open up opportunities for artists to create moving content that is not only visually stunning but also environmentally friendly, bringing forth new ways of powering creativity and renewability in the entertainment industry.
Industry Implications
1. Automotive - Automakers can leverage the power of electrified vehicles in the film industry to showcase electric vehicle innovation and capabilities to a wider audience, generating interest and demand for their products.
2. Entertainment - The use of electrified vehicle-powered films can spark creative collaborations between automotive brands and filmmakers, offering new and engaging ways to deliver content that resonates with viewers while highlighting the benefits of renewable energy and environmentally friendly solutions.
3. Marketing and Advertising - Creating unique short films that stray from traditional advertising and instead offer insightful brand awareness can catch the attention of a wider audience and connect brands with customers on a deeper level, birthing new and improved branding and marketing strategies.
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